Fabricator How-to

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Porcelain and sintered stone slabs rank among the most misunderstood materials in the countertop industry, but fabricators who learn to work with them are opening a revenue stream that is not going anywhere.

Industry members at The Poseidon Experience intently listened to Joe Alva share his sales experiences. 

American Floor Covering welcomed more than 100 visitors into its shop for the Stone Fabricator's Alliance workshop in early June.

Stone fabrication shops are investing more in marketing than ever before. The spend is real and, in many cases, producing real activity at the top of the funnel. But somewhere between the first click and the closed job, the handoff breaks down.

OHM will host the next Stone Industry Education event on June 25, 2026, at its facility in Charlotte, NC. 

Tips on how to follow market trends and use them to make informed decisions. 

The Latin American Fabricators Network made its first appearance at Coverings 2026, using the show's Fabricator Stage to introduce a grassroots organization aimed at giving Latino stone fabricators a seat at the industry table.

Warm tones, natural looks and muted finishes are among the current trends in stone design.

Fabricators need to know that marketing is not a campaign; it is an engine.

Fabricator Exchange (FABX) by Park Industries drew approximately 100 stone industry members in the Metropolitan area for a day of learning, networking and experiencing machine capabilities firsthand.