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Home » Topics » Fabricator How-to

Fabricator How-to
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The black hole in your sales and marketing

How Your Fabrication Business Can Avoid the Black Hole

Building a strong infrastructure for your sales and marketing will greatly assist in converting leads into revenue
Anthony Milia
Anthony Milia
March 16, 2026

Once you can see the black hole, you can close it. And when you do, the marketing leads you are already paying for start turning into revenue for your fabrication business instead of disappearing.



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sealing quartzite

Why Sealing Quartzite the Proper Way is Important

An industry expert shared tips and demonstrated techniques on how fabricators should handle the moisture-sensitive material
Jennifer Richinelli
Jennifer Richinelli
March 11, 2026

Dry-Treat demonstrated how to prep and seal quartzite for a successful installation.


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The Countertop Factory

How to Grow a Countertop Fabrication Shop

During a recent Fabricator Forum moderated by the Natural Stone Institute, stone industry professionals shared experiences and advice about how to successfully expand their business
Jennifer Richinelli
Jennifer Richinelli
March 6, 2026

Geoffrey Gran of The Countertop Factory (TCF) Midwest & Southwest and Robert Wiemann of Sarto Countertops in Saint Marys, KS, shared insight into how they navigated a path of expansion.


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Illustration of the Stone Fabricator Growth Funnel

Why Your Stone Shop Needs a Sales & Marketing System (and How to Build One)

Infrastructure for building a marketing strategy that works for your fabrication business
Anthony Milia
Anthony Milia
February 16, 2026

Learn how to create a sales and marketing system for your stone shop that will support predictable growth and drive revenue.


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Chip

Fabricators Discuss Pros and Cons of Chip Repair

From workforce hurdles to revenue potential, countertop fabricators break down the realities of stone repair services
Jason Kamery
Jason Kamery
February 13, 2026

A group of countertop fabricators discussed the challenges and opportunities of offering repair services during a recent industry roundtable discussion, identifying workforce training, pricing strategy and the growing complications of porcelain countertops as key concerns.


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Full Circle water

Minimize Silica Risk: Maintain a Clean Water Recycling System

Jason Kamery
Jason Kamery
January 23, 2026

Joe Meyer, founder of Full Circle Water, addressed fabricators during a recent webinar, outlining how water system performance directly affects worker safety, equipment longevity and production efficiency.


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2cm vs. 3cm slab thickness illustration

Understanding the Practical Implications of Slab Thickness

An industry expert provides valuable insight into when to specify 2cm vs. 3cm quartz slabs
Matt DiNorcia
Matt DiNorcia
January 22, 2026

While quartz color and pattern often guide initial decision making and influence slab size for pattern consistency, slab thickness is equally critical to how quartz is fabricated, how it performs and how it visually impacts a space.


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Alex Bores

CMS Integrates AI Technology to Assist Fabricators with Machine Maintenance

Jason Kamery
Jason Kamery
January 22, 2026

CMS North America is implementing artificial intelligence (AI) across its stone machinery lineup to help fabricators monitor equipment performance and anticipate maintenance needs before breakdowns occur. Alex Bores, western sales area manager for CMS North America, said the company is combining AI with proprietary algorithms to collect machine data from customers worldwide, with their permission, to provide proactive support.


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white farmhouse-style kitchen sink with a black roll-up drying rack on a black countertop.

All You Need to Know about Soapstone

Industry soapstone specialists share their knowledge on working with the material and provide insight about its growing popularity
Jennifer Richinelli
Jennifer Richinelli
December 16, 2025

Two fabricators who supply and cut soapstone emphasized that the material is non-porous, making it ideal for countertops. 


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Volcano erupting

Learn the Holy Grail for Leadership Mastery

Paul Max Le Pera
Paul Max Le Pera
December 15, 2025

Owning and operating a business has countless parallels to being an athlete, many of which include competition, teamwork, strategy, nimbleness, problem solving, pressure, challenges, discipline, passion and continuous improvement.


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Events

June 25, 2026

North Carolina Stone Summit

You’ve probably heard a lot lately about how to calculate the profit for each job you produce. You likely have production benchmarks based on square footage since it’s the most common production metric in the industry. Come learn how focusing on these metrics can hurt your profitability and what to do about it.

July 16, 2026

Washington Stone Summit

Join us for "Taking Your Organization to the Next Level," a session dedicated to transforming your business practices. Discover strategies for setting clear agendas, encouraging participation, and driving actionable outcomes. Learn how to foster collaboration and communication, ensuring that every meeting enhances productivity and contributes to your business goals.

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Poll

Tariffs and Quartz Imports

If high tariffs are placed on U.S. quartz imports, how will this affect your business?
View Results Poll Archive

Products

Restoration & Maintenance Technical Module

Restoration & Maintenance Technical Module

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3 Reasons Why Quick Response Time Results in a Successful Fabrication Shop

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