At the age of 12, Alex Elzein accompanied his father on his first stone project. This sparked his interest in the stone world. Elzein went to college where he received his engineering degree and joined the corporate construction world. However, he kept thinking about the stone business.
It should be no surprise to anyone that our market is constantly changing and we, as fabricators and business owners, have to adjust our operating models to stay innovative and competitive, but most importantly, cater to an all-knowing, multi-generational customer audience.
Come back tomorrow wearing some work boots and you have a job.” This is what Buddy Ontra, now owner of Ontra Stone Concepts in Bridgeport, CT, was told in 1982 when getting a job working on high-rise buildings in Houston, TX.
The natural stone industry is filled with companies of all sizes, but we know that most are small-to-medium size companies. When it comes to marketing and training, I often hear about limited budgets and staff resources.
Stone fabricators have to balance the demands of their shop and finding business. There may be issues with trying to search for new employees, dealing with machines breaking down, or with the shop getting backed up. Rob and Julie Foley have been able to find a nice balance for their shop.
PROSOCO customers in two different regions have new sales managers. Parker Sloan, covering the Pacific Northwest, and Ken Rathbun, covering the Great Lakes-Chicago area, are the newest regional sales managers for the company.
Braxton-Bragg and Alpha Professional Tools® have reinstated their business relationship, enabling Braxton-Bragg’s expansion of precision diamond tooling for the stone fabrication industry. As of June 1, 2018, Braxton-Bragg has Alpha® products in stock and ready to ship.
With some experience under his belt, Oliviero soon decided he wanted to go out on his own, and found a partner with whom to open their own fabrication shop that would service New Brunswick and surrounding areas for 17 years.
In this issue of Stone World Magazine, read about the The Natural Stone Institute's 2019 Study tour, hear about the Stone Industry Education event, see November's Stone of the Month, Machine of the Month, Technology Update, and much more!