Made from the waste of the natural stone quarrying process, the piece incorporates technological precision and sustainable design, with 204 hours of CNC work and meticulous details, making it the highlight of Brazil's presence at KBIS 2025.
Despite logistical challenges, the industry achieves historic performance, consolidating its position among the world's leading players
January 15, 2025
The cumulative 2024 result, although not surpassing the 2021 record of USD 1.34 billion, indicates recovery following declines in 2022 (-3.4%) and 2023 (-13.3%).
Brazil will return to the Kitchen and Bath Business Show (KBIS), North America's largest kitchen and bath design event, in 2025. This will reaffirm its position as a global leader in the natural stone sector. In its second consecutive participation, the country will present the “It’s Natural - Brazilian Natural Stone” exhibit, located in the South Hall, designed to impress and solidify Brazil’s relevance in the international market.
For the third consecutive year, Centrorochas, in partnership with ApexBrasil, hosted a group of journalists, influencers, designers and buyers from various countries for the “It’s Natural—Brazilian Natural Stone” program to promote stone exports and learn about the Brazilian stone industry.
Recently, Beth Miller from Floor Trends and Installation took part in a journey to Brazil, where she explored the heart of the country’s stone industry. Stone World had the opportunity to speak with her about the trip, the people she met, and the experiences she had along the way.
In October, the Brazilian natural stone industry will take a major step in its expansion strategy in the U.S. with the launch of the Brazilian Stone Tour.
The It’s Natural - Brazilian Natural Stone stand will be a strategic meeting point at this year's Cachoeiro Stone Fair. The export incentive program space for the natural stone sector, developed by the Brazilian Center of Natural Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), will be the setting for the Business Rounds that will connect companies in the segment with international buyers.
From April 22nd to 25th, the Brazilian natural stone industry will land on American soil for Coverings 2024, the largest and most traditional North American fair in the surfaces sector.
In a tribute to Brazil's natural exuberance, the stone sector will be the protagonist of a celebration of biodiversity and the connection between human beings and nature at Interni Cross Vision, an exhibition that is part of Milano Design Week and will take place from April 15th to 28th in Milan.
In a challenging scenario, the Brazilian natural stone industry recorded revenues of USD 1.11 billion in exports in 2023. The data is provided by the Brazilian Center of Natural Stone Exporters (Centrorochas). The figure reflects the resilience of the sector, which, after meeting pent-up demand in the post-pandemic period, keeps facing old problems such as logistical obstacles.