The cumulative 2024 result, although not surpassing the 2021 record of USD 1.34 billion, indicates recovery following declines in 2022 (-3.4%) and 2023 (-13.3%). “Market behavior in 2021 was the result of the initial strategic partnership between Centrorochas and ApexBrasil, combined with strong demand generated by the COVID-19 pandemic in 2020,” said Tales Machado, president of Centrorochas. “In 2024, even amid a global logistical crisis, we continued our recovery efforts, investing in infrastructure improvements and strengthening the image of Brazilian stones abroad. We will keep focusing on innovation and sustainability to maintain this growth momentum.” 

The sectoral project, stemming from the partnership Machado referred to, has expanded relationships with importers and increased company participation in strategic events such as trade shows, trade missions and marketing initiatives, boosting sales. Alongside connecting Brazilian suppliers with high-potential international buyers, the segment conducts market intelligence and professional training efforts to enhance global competitiveness.

Commercial Expansion and Global Projection
The international presence of Brazilian stones was strengthened in 2024 through participation in renowned trade shows such as KBIS and Coverings (USA), Xiamen Stone Fair (China), Marmomac (Italy) and Vitória and Cachoeiro Stone Fair (Brazil). Additionally, the sector organized lectures for architects and designers in key markets like the United Arab Emirates, the U.S. and Italy, encouraging the use of Brazilian stones in projects worldwide. Simultaneously, prospective missions were conducted in countries such as Australia, India and Poland, identifying opportunities and reinforcing Brazil's commitment to meeting diverse demands, further expanding its global market presence.

The U.S. remains the primary destination for Brazilian natural stones, accounting for USD 711.1 million in revenue from January to December 2024, a 16.86% increase from the previous year. China (USD 218.5 million) and Italy (USD 82.8 million) complete the top three global clients.

“With this positive outlook, the sector begins 2025 determined to strengthen its presence in consolidated markets while seeking new opportunities for expansion,” said Machado. “We will continue to support the creation of more effective logistical solutions and reinforce our commitment to sustainability to keep Brazil at the forefront of the global natural stone industry.”  

Environmental Responsibility and Industry Innovations
In addition to expansion efforts, the natural stone industry has been intensifying its responsible environmental practices, evidenced by projects such as FiBRO (Fine Residue from Ornamental Stone Processing), which converts processing byproducts into materials for paving, red ceramics and concrete, promoting circular economy; and the EPD (Environmental Product Declarations) Project, which aims to measure and certify the environmental footprint of natural stones throughout their life cycle, increasing transparency and credibility for companies in the sector.

Marmomac Brazil: A Major Highlight for 2025
 As part of this evolution, 2025 kicks off with a significant event: Marmomac Brazil, set to take place from February 18th to 20th at the Anhembi District in São Paulo. This event combines the tradition of the Vitória Stone Fair – the largest natural stone trade show in the Americas – with the prestige of Marmomac, the leading global natural stone event held annually in Italy. This collaboration reinforces Brazil's leadership in the global market, elevating its position among the world's top players.

Key Numbers at a Glance

• Cumulative Exports in 2024 (January through December)
   USD 1.263 billion (+12.7% vs. 2023)

• Recent History (Last Five Years)
  • 2020: USD 990.5 million
  • 2021: USD 1.34 billion (+35.3%)
  • 2022: USD 1.294 billion (-3.4%)
  • 2023: USD 1.121 billion (-13.3%)
  • 2024: USD 1.263 billion (+12.7%)

• Exports in December 2024
   USD 125.3 million (+64.1% vs. December 2023)
   Highest December figure on record.

• Top Destinations in 2024

             U.S.: USD 711.1 million (+16.86%)

             China: USD 218.5 million (+25.02%)

             Italy: USD 82.8 million (-1.80%)