On October 20, at 3:30 p.m. (local time), the Brazilian Embassy in Washington, D.C. will host a lecture for North American architects, designers and builders. The talk is titled “Brazilian Natural Stones: Inspirational Versatility.” The presentation will be led by Fábio Cruz, the vice president of Centrorochas. He will highlight the versatility, sustainability potential and multiple uses of Brazilian natural stones in contemporary architectural projects.

The plans also include meetings with the lobbying firm recently hired by Centrorochas, as well as appointments with the U.S. government and related bodies, such as USTR (U.S. Trade Representative), the International Trade Administration (ITA) or the Bureau of Economic and Business Affairs (EB), the Atlantic Council - Adrienne Arsht Latin America Center, the American Institute of Architects (AIA), NAHB (National Association of Home Builders), NSI (Natural Stone Institute) and NKBA (National Kitchen & Bath Association) – important benchmarks in the construction, design and architecture segments in the U.S. Gatherings with local press and Brazilian correspondents working in the U.S. capital will also take place.

Bond Custom in Orlando: Connection with Luxury Design 

Ending the schedule in the U.S., from October 23th to 26th, the Brazilian representatives will participate in Bond Custom, an annual event that connects leading architects and luxury residential designers in North America with premium product suppliers.

With an exclusive format encompassing individual meetings and custom networking opportunities, the event, taking place at the Westin Cape Coral Resort at Marina Village,

provides unique opportunities to expand relationships between Brazilian natural stone producers and professionals who work in high-end projects in the U.S. and other countries.

“The presence of the Brazilian industry at Bond Events reaffirms that the project It’s Natural is committed to positioning Brazil as a global leader in the natural stone segment,” said Cruz. “Direct interactions with international specifiers allow us to introduce, in a technical and inspiring way, the aesthetic qualities, geological diversity and sustainable appeal of Brazilian stones, strengthening the country’s image as a point of reference in design and innovation.”

ApexBrasil and the Atlantic Council Event

On October 27th and 28th, in Washington, D.C., representatives of the Brazilian natural stone industry will participate in an event held by ApexBrasil in partnership with the Atlantic Council, one of the most respected think tanks in the U.S., specializing in international affairs. This nonpartisan organization seeks to foster U.S. leadership and engagement around the world, in cooperation with global allies and partners, aiming to shape joint solutions to international challenges. The program will include the presence of the general manager of ApexBrasil’s North America office, Igor Brandão. It aims to further the dialogue on commercial and institutional opportunities between Brazil and the U.S., strengthening the strategic positioning of the natural stone industry on the global stage.