The choice of the Official Residence of the Embassy of Brazil in the capital of the U.S. reflects the strengthening of the business diplomacy work carried out by the sector since the announcement of customs tariffs in July 2025. “Even after the elimination of the additional tariffs imposed last year, the U.S. is still the main market for Brazilian natural stones. Thus, it is essential for us to continuously work on positioning -- expanding the presence and specification of Brazilian materials, especially in the high-end segment,” said Cruz.

As part of the schedule, guests participated in a prize drawing for an immersive experience in Brazil during Cachoeiro Stone Fair 2026, a leading trade fair in the industry in Latin America, which will take place from August 25th to 27th in the city of Cachoeiro de Itapemirim (in the state of Espírito Santo), the main Brazilian hub for natural stones. The winner was Sarah Wilson, an interior designer at Chansaerae Design Firm. She will take part in an immersive program that comprises visits to the fair, quarries and manufacturing companies in Espírito Santo.

Centrorochas’ delegation also included Thiago Fukuda, the manager of the sectoral project It’s Natural – Brazilian Natural Stone, and Karina Porto-Firme, the head of institutional communication for the organization. Additionally, the meeting brought together two Brazilian companies, Milanezi Granitos and Santo Antonio Stones, represented by Ladiani Milanezi and Juliana Tessarolo, respectively.