Laticrete, a leading manufacturer of globally proven construction solutions for the building industry, has embarked on a transformation to allow its next generation of leaders to step up.

LATICRETE, a leading manufacturer of globally-proven construction solutions for the building industry, has promoted Eric Pucilowski, Robert Smith and Brett Spencer to Regional Vice President of Sales, allowing each to serve their respective region with greater authority and deliver tailored customer service to their clients. Pucilowski will oversee the sales division for the North-Eastern Region and Canada, Smith will operate in the South-Eastern Region and Spencer will be responsible for the areas of the Western Region.

LATICRETE, a leading manufacturer of globally proven flooring solutions, has named Patrick Millot as its next Chief Executive Officer. He succeeds David A. Rothberg, who continues as Chairman of the Board. Millot joins LATICRETE on August 10, 2020 after a multi- faceted and accomplished career with the Fortune Global 500 company, Saint-Gobain. 

Laticrete, a leading manufacturer of globally proven construction solutions for the building industry, recently introduced Laticrete Select-Bond, an industry-first, versatile tile and stone adhesive system that includes optional kits for specialized enhancements.

Laticrete has launched the Hydro Ban Shower Pan, which comes in multiple interlocking pieces for easy transportability and sizing, and the Hydro Ban Shower Pan Kit provides everything needed for a shower installation in one package, offering customers a cost-effective system of products needed to waterproof a shower.

​Laticrete, a leading manufacturer of globally-proven construction solutions for the building industry, has named Dustin Prevete Senior Product Manager of the Membranes business portfolio.

Laticrete sponsored a wilderness expedition into the mountainous region of the Colombian Amazon known as Chiribiquete.

Newly formed positions will realign the structure of the sales team and enrich customer experience.