KNOXVILLE, TN -After many years of emphasis on inside sales, Braxton-Bragg is beefing up outside sales by naming Joe Torres as West Coast Regional Sales Manager, following hiring Vice President of Sales & Marketing, Jeff Dykstra, four months ago. Torres brings Braxton-Bragg years of CNC, stone, tile and concrete tooling, sales experience with stints at Diamut, GranQuartz and Hard Rock Tool.

“We are committed to world class customer service, and Joe’s track record and customer following reflects the same values,” said Stimac, Braxton-Bragg CEO. “Outside sales is once again a big focus for us, and the West Coast is a region where we see additional opportunity, so we are blessed to have Joe join our team."

One example of Torres’ commitment is when his former company had five veteran salesmen leave their Southern California territories and moved to a competitor. Torres and another salesman managed to cover five territories, and keep southern California from collapsing by working seven days a week, making sure their customers were not negatively affected.

“Success is no accident,” said Torres.  “It is hard work, perseverance, learning, studying, sacrifice and most of all, loving what you do. This new position is an opportunity for me to reconnect with some past stone fabrication customers, and introduce new ones to the Braxton-Bragg spectrum of CNC products. I am happy to come back to my roots.”

Torres manages the 10 western states, with an immediate focus on key accounts throughout the territory, and general coverage of the Southern California area.