In October, the Brazilian natural stone industry will take a major step in its expansion strategy in the U.S. with the launch of the Brazilian Stone Tour.

The It’s Natural - Brazilian Natural Stone stand will be a strategic meeting point at this year's Cachoeiro Stone Fair. The export incentive program space for the natural stone sector, developed by the Brazilian Center of Natural Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), will be the setting for the Business Rounds that will connect companies in the segment with international buyers.

 From April 22nd to 25th, the Brazilian natural stone industry will land on American soil for Coverings 2024, the largest and most traditional North American fair in the surfaces sector.

In a tribute to Brazil's natural exuberance, the stone sector will be the protagonist of a celebration of biodiversity and the connection between human beings and nature at Interni Cross Vision, an exhibition that is part of Milano Design Week and will take place from April 15th to 28th in Milan. 

In a challenging scenario, the Brazilian natural stone industry recorded revenues of USD 1.11 billion in exports in 2023. The data is provided by the Brazilian Center of Natural Stone Exporters (Centrorochas). The figure reflects the resilience of the sector, which, after meeting pent-up demand in the post-pandemic period, keeps facing old problems such as logistical obstacles.

Brazil is about to lead natural beauty enthusiasts on a fascinating journey in the next edition of Marmomac, the most important world fair dedicated to the entire stone production chain, which takes place from September 26th to 29th in Verona, Italy.

Portobello Grupo has officially kicked-off production activities at its business unit Portobello America’s recently built plant, located in Baxter, TN, on July 21, 2023. 

International journalists will attend Cachoeiro Stone Fair, from August 22nd to 25th, in the city of Cachoeiro de Itapemirim, in the state of Espírito Santo. 

With the beauty and the composition of the booths established with variety and elegance of natural stones with green-yellow DNA, the Brazilian Pavilion at Coverings 2023 has attracted qualified visitors during the largest and most traditional fair of the coverings sector in North America for the Brazilian market, which was held until April 21st, in Orlando, FL. 

Stone World had the opportunity to talk to Tales Machado, president of Centrorochas, to learn more about the current state of the stone industry in Brazil