“Reaching the end of this edition recognized as a strategic platform for industry connection is one of the strongest indicators that we are on the right path,” said Flávia Milaneze, CEO of Milanez & Milaneze, the company organizing the event and part of the Veronafiere Group, Italy. “It is also a great motivator that challenges us to deliver an even bigger and better event in 2027.” 

The scale of the fair was also reflected in exhibitor performance. “We were able to close deals with both long-standing clients and new contacts,” said Tiago Bertolini, commercial manager at XCMG. “In total, we sold more than 10 machines, generating approximately BRL 3 million in business volume — a very relevant result considering this is only the second edition. In our assessment, the event is gaining momentum and becoming an increasingly strategic space for business generation.” 

Sales were also a highlight for Granistone, which sold between 1,200 and 1,300 square meters of slabs over the three days, in addition to 600 cubic meters of blocks to China. “The result was a true success, and we managed to sell our entire available inventory during the event,” said Director Nicolas Meneses.

Highly Qualified Audience Stands Out

Beyond the impressive numbers, exhibitors emphasized the fair’s role in fostering direct connections among the various players in the industry. “This is our second participation, and our expectations were fully exceeded thanks to the exchange of experiences, reconnecting with long-time clients and, of course, selling our solutions that make the daily work of stone fabricators safer and more efficient,” said Gustavo Rodrigues from Braiker.

Davi Silveira, CEO of Granos, described the fair as a strategic showcase for the company’s positioning. “Being here allows us to present Granos as it is today — in a moment of transformation, with investments in innovation and significant cultural changes within the company,” he said. “Beyond sales volume, we evaluate qualitative results such as brand strengthening and connections with new clients. This movement naturally converts into business,” he said.

First-time exhibitors such as Hedel, GP Granitos and IGM were also pleased. “This is our first participation at Marmomac in São Paulo and also the first time we have invested in a booth at an industry trade fair,” said Robson Pigati. He described the fair as strategic for brand positioning in an increasingly qualified domestic market, providing access to better clients and more ambitious projects that value natural stone. “We are extremely satisfied,” said Pigati. “The level of the booths is impressive, and the final result was surprising. Our team is highly motivated, especially by the volume of contacts made, both national and international.”