CHARLOTTE, NC -- Caesarstone will transform the countertop industry in North America in 2023 with the monumental launch of its multi-material surfaces portfolio: Porcelain and Natural Stone will join the Quartz and Outdoor Quartz portfolio for which the company is so well-known for. For over 35 years, Caesarstone has been turning design dreams into reality as the global leader in premium surfaces, specializing in countertops that create dynamic spaces of inspiration in the heart of the home. The expanded portfolio of more than 100 colors tastefully combines the company’s innovative technology with its powerful design passion, empowering consumers to design with freedom.
“This is a pivotal moment for Caesarstone,” said Ken Williams, president & CEO of Caesarstone, The Americas. “We wanted to make it easy for people to design their dream spaces by offering our multi-material surface solutions all in one place. Across the world, people choose Caesarstone because we bring joy and freedom to the design process. We strive to be a leader in design, innovation and sustainability and are incredibly proud to once again work with designer Brian Brown to showcase this launch at KBIS 2023.”
Expanding its product portfolio is just one of many initiatives Caesarstone is undertaking to achieve its strategic mission to become the leading, multi-material surfaces brand and the first brand of choice for countertops all over the world; all under one brand—the trusted Caesarstone name. Adding porcelain and natural stone allows Caesarstone to expand its product offering with new designs and application possibilities creating a mixed portfolio of infinite options.
For the new Porcelain range, Caesarstone utilizes its technological expertise and design leadership to capture the visual qualities of a wide range of material types: from natural marble to the industrial aspects of concrete and metal. The heightened veining, palpable textures and dynamic patterns of the Porcelain collection are available in a highly curated range of 25. The product marks a leap forward in technology, functionality and design specifically developed for countertop application, boosting functional properties that make it a superior option for this application:
- Superior durability to withstand stains, scratches and outdoor elements
- Extreme heat resistance
- Designs with striking color schemes, bolder veins, textures and patterns
Caesarstone Porcelain offers the same non-porous hygienic health and easy maintenance benefits as the company’s quartz offerings.
On January 31st, Caesarstone will host a select group of fabricators for a special unveiling of the new Porcelain Collection at the Cili at the Bali Hai Golf Club. The evening, hosted by Caesarstone global team members from R&D and Marketing, will include a Q&A about the new product, an overview of the company’s industry-leading Master of Stone program, as well as cocktails and dinner.
A curated collection of responsibly sourced, high-quality natural stone also joins the Caesarstone portfolio in select markets around the country. Stock will vary from location to location and will include some of the world’s most beautiful and exotic marbles, granites and quartzites.
Caesarstone Outdoor Quartz was the first-of-its-kind in the surfaces industry. Designed and tested to withstand the sun’s rays and the most extreme outdoor weather conditions year after year, Caesarstone’s outdoor surfaces provide the answer for every homeowner’s desire to cook, dine and entertain from the comforts of their own outdoor space.
- The entire Outdoor collection is non-porous, durable, scratch, stain, mold and mildew resistant and easy-to-clean
- Can sustain high temperature of 122F (50 Celsius) to as low as -22F (-30 Celsius)
- Porcelain is also a suitable and superior option for outdoor application
The Caesarstone KBIS installation, entitled JUXTAPOSED, is designed by Brian Brown Studio to highlight the beauty and diversity of the company’s expanded offerings in a warm & welcoming manner. “We really want to show off Caesarstone’s expertise with multiple materials,” said Brown. “So we used all of the different textures and colors to create a truly dynamic design, one that celebrates the diversity of options available. The juxtaposition of the materials creates an interesting design effect while allowing viewers to easily compare and contrast the offerings.”
The booth will feature two kitchens, both of which will be busy throughout the show hosting high-energy events: “Turn Up The Heat” with chef Kevin Des Chanes cooking up delicious recipes on the Caesarstone Porcelain surface installed with the Invisacook induction system throughout the day; while the outdoor kitchen will be home to experts demonstrating the ease of designing living space for outdoors using Caesarstone materials and the Pro-Fit Outdoor Living system.
Additionally, demos of the company’s revolutionary Caesarstone Connect will take place throughout the show. The CS Connect program supports partner retailers with an integrated online estimator and project management tool that is designed to simplify the inspiration-to-installation journey for retailers and their customers.
“We believe in leading by example,” said Gail Conroy, vice president marketing for Caesarstone, The Americas. “And we understand that our reputation as a leader in our industry not only depends on our products, but also on the way we engage with each other, our partners, customers and suppliers.”
All the new Caesarstone designs will be available nationwide in Summer 2022 (TBC).
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