Laticrete strengthens market position in North America after fair exhibit
Companies from all over the world exhibited at the fair, as it is a not-to-be-missed event for distributors, manufacturers and professionals from the world of architecture and interior design in the U.S., Canada and Latin America.
Levantina showed a portfolio of its latest exotic granites. Feratto and Lennon stood out, as they are materials extracted from the company’s own quarries in the state of Goiás, Brazil. The Spanish multinational took advantage of the number of international clients visiting Vitória before the fair and opened the doors of its facilities to welcome them to an exclusive corporate hospitality area covering more than 300 square meters. The area was made up of a sophisticated lounge and an elegant showroom displaying its most exclusive exotic granites.
Over a period of two weeks, Levantina gave its customers the opportunity to learn more about the new Brazilian Natural Stone collection by creating an intimate and elegant meeting area, as well as a large display area for slabs within the factory where customers were able to see, touch and choose materials first-hand. This made for a different kind of purchasing experience and not only facilitated the selling process, but also generated loyalty among clients.
Levantina offers a carefully selected range of exclusive exotic granites, including Lennon, which is white and gray with characteristic bluish quartzes; Feratto, a beautiful granite in shades of ochre and brown that creates exclusive and sophisticated spaces; Copenhaguen, multi-colored with brown tones and strong patterns; Aquarela, a very subtle reddish and white granite with a sophisticated and elegant appearance and Opereta Cream, Persian Golden, Crema Bordeaux and Alpinus Vintage which, with other materials, complete the new collection of exotic granite from Brazil.
Levantina then displayed at the Xiamen International Fair, held from March 6 to 9 in Xiamén, China. This was one of the most important fairs in the natural stone industry in Asia, and was an ideal setting for the company to exhibit its collection of exclusive marbles, such as Crema Marfil from Levantina’s Monte Coto quarry, the largest cream marble quarry in the world.
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