Pixel is born from the interaction between water, light and ceramics. Designed for swimming pools, spas and wellness interiors, Wow Design’s new format transforms reflections, texture and color into an experience defined by serenity and well-being.

Pixel introduces a new interpretation of the ceramic surface through a precisely engraved grid that transforms the perception of the material. Available across a selection of Wow Design collections, the new format combines the continuity of a 15- x 15-cm porcelain tile with the visual language of mosaic.

Although each tile is presented as a continuous surface, the engraved geometry creates small tesserae of approximately 3.5 x 3.5cm, generating a new interaction between texture, light and color. Pixel’s precisely engraved grid brings a new dimension to the ceramic surface. In aquatic environments, the reflections and movement of water intensify this effect, enriching chromatic nuances and creating a richer perception of the material. Designed for swimming pools, spas, wellness interiors and other wet areas, Pixel responds to a growing demand for surfaces capable of bringing texture and visual richness to spaces shaped by water.