Sika Unveils “Bring It On” Campaign
Sika has launched its new “Bring It On” marketing campaign, created to show contractors, installers, and all flooring professionals that Sika delivers a complete range of installation solutions—everything needed to achieve reliable, high-quality flooring installations every time.
From primers to patch and repair, to self-leveling, moisture mitigation, flooring adhesives, and tile setting materials, Sika® has everything a flooring contractor needs to be successful, all while helping them to achieve growth and keep their customers satisfied with first-rate results.
The “Bring It On” initiative made its official debut earlier in the year at TISE in Las Vegas, generating strong industry buzz, enthusiastic engagement, and overwhelmingly positive feedback.
At its core, the campaign highlights Sika’s unique ability to deliver a complete portfolio of flooring installation solutions—backed by an enhanced warranty—from a single, trusted source. Central to this message is the Sika® Secure System, a comprehensive, top-to-bottom lineup of products engineered to address contractors’ everyday challenges. No matter the size, scope, or complexity of the project, Sika® is ready to help professionals take it on with confidence.
“Sika is a global leader in the flooring industry, recognized for delivering innovative, solution-driven products that empower professional contractors,” said Marlene Morin, Senior Director of Floor Covering, Interior Finishing at Sika® Corporation. “With our state-of-the-art formulations and the opening of our new 250,000-square-foot mortar production facility in southern New Jersey, we are uniquely positioned to offer customers one of the most comprehensive installation supply portfolios in the industry.”
Morin continued, “With a robust and seasoned sales force spread out across the nation, we combine technical expertise, and responsive customer service to provide contractors and installers with consistent, dependable support. With dozens of state-of-the-art manufacturing and warehousing facilities strategically located across the country, we are well positioned to produce and deliver best-in-class installation materials that meet the evolving needs of our valued customers.”
The Sika® Secure System delivers a solution-based, multi-tier product offering designed specifically for professional installers. When used together, its components create a fully integrated flooring installation system that incorporates trusted technologies from the Schonox®, SikaBond®, SikaLevel®, and SikaTile® product lines.
For more information about the complete portfolio and the STEP series, visit SikaSecure.com.
Sika® has built a comprehensive, streamlined range of products engineered to deliver optimal solutions for projects of every size and complexity, helping professionals overcome everyday challenges with confidence. Whatever your flooring installation demands, Bring It On.
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