Buechel Stone Holds Product Reveal for Natural Stone Veneer
CHILTON, WI -- Buechel Stone recently completed the rollout of its two newest natural stone veneer products -- Heather Gray Tailored Blend and Ivory Sand Tailored Blend -- which are now on display in Buechel Stone’s Midwest showrooms. The products were introduced through a series of Dimensional Product Reveals hosted at Buechel Stone Design Centers, providing architects, designers, builders and clients the opportunity to experience the new stone blends in person.
Heather Gray Tailored Blend delivers a cool, contemporary aesthetic with layered gray and blue undertones, white fossil accents and a clean split-face finish. Ivory Sand Tailored Blend offers a warm palette of ivory, beige and taupe, accented by natural geodes that add subtle visual interest. Both products support a wide range of residential and commercial applications while maintaining the natural variation and durability that define Buechel Stone products.
Buechel Stone celebrated the launch of the new products through a series of Dimensional Product Reveal events held at their Midwest design center showroom locations, including at International Market Square in Minneapolis, MN; THE MART in Chicago, IL; and the Shops at Woodlake in Kohler, WI.
Each event featured hands-on sample stations with interactive lighting and opportunities for attendees to engage with Buechel Stone product experts. “This series of reveal events was a great way to allow our clients the opportunity to experiment hands-on with our newest dimensional stone products and see how each interacts with everything from lighting to cut stone accents and so much more,” said Marketing Manager Kristin Armitage. “Attendees were able to gather inspiration for both interior and exterior applications, and we are excited to see what masterpieces they will create with Heather Gray and Ivory Sand Tailored Blends in the future.”
Heather Gray Tailored Blend and Ivory Sand Tailored Blend are now fully installed and available for viewing at Buechel Stone’s Midwest Design Center locations, allowing design professionals and clients to explore the materials in person and begin specifying them for upcoming projects. Samples are also available via Buechel Stone’s website and Material Bank.
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