Celebrity Designer Jennifer Farrell and Emser Tile Reveal Exclusive Partnership
Photo courtesy of Jennifer Farrell
LOS ANGELES, CA – Celebrity designer and television host Jennifer Farrell recently revealed she is teaming up with Emser Tile as the official tile partner for her visionary showhome, I.C.E. House The announcement comes as the Surface Materials industry heads to Coverings 2025, North America’s preeminent tile and stone exhibition, scheduled for April 29 to May 2, 2025 at the Orange County Convention Center in Orlando, FL.
Farrell’s high-concept venture is I.C.E. House: Interconnected Changeable Environments – a destination show home experience with a unique multi-structure property that will be a vision of the adaptable home of the future. The two-year multimedia experience culminates with the ancient-meets-modern show home opening in Fall 2026 in the South of France, and Emser Tile will play a key role throughout the spectacular project.
"Partnering with Emser Tile at I.C.E. House is a dream for me,” said Farrell. “I’ve created with Emser Tile for years, for both client projects and for show homes, and they’ve always been a leader in innovation and design. This collaboration is incredibly special because it’s not just a partnership – it’s a full realization of a show home design vision I’ve been developing for decades, and Emser Tile will be front and center as that vision comes to life."
The collaborative journey shared by Farrell and Emser Tile has been a fruitful one. Farrell’s award-winning designs at her preceding show home, Calibu Vineyard, created in partnership with Emser Tile, and in February 2025 the two brands launched Livable Luxury by Jennifer Farrell, a new tile collection that will be prominently featured throughout the four kitchens and eight bathrooms of I.C.E. House.
“We are thrilled to collaborate with Jennifer once again,” said Kathy Greene, director of brand strategy and communications at Emser Tile. “Jennifer’s unique perspective and deep understanding of both design and product innovation make her an ideal partner.”
For the Coverings 2025 show in Orlando, Farrell will also unveil an immersive I.C.E. House Showhome Experience at the Coverings Lounge (Booth #4300), the central gathering hub for the 26,000 + attendees at the show. The innovative exhibit presents a visual journey through I.C.E. House, and will offer exclusive presentations by Farrell, with multimedia displays alongside select samples of the materials featured in the show home -- including those of Emser Tile. Additionally, the 2025 event marks the inaugural year for Emser Tile to exhibit at Coverings, and Emser will showcase Farrell's Livable Luxury Tile Collection at Booth #4211.
Adding to the excitement at Coverings, Farrell will host “Surface Materials and the Home of the Future – Walk & Talk” from 1 to 1:30 p.m. on Tuesday, April 29th; Wednesday, April 30th and Thursday, May 1st at the I.C.E. House Showhome Experience.The exhibit will also be featured on a self-guided Health & Wellness audio tour that runs throughout the Coverings show. Farrell will close out the series of events with an "I.C.E.-Themed” -- "Happy Hour & Giveaway" on Thursday, May 1st from 4 to 5:30 p.m. in collaboration with the National Tile Contractors Association (NTCA), celebrating innovation and the synergy between breathtaking design and skilled installation, at the Coverings Lounge.
"Whether seeking industry expertise, valuable contacts or a moment to simply unwind from the bustling show floor, the Coverings Lounge offers showgoers the ideal blend of education, networking and relaxation," said Coverings Show Director Jamie Rich.
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