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Stone & Tile Industry NewsIndustry Insights

Brazil Doubles Down and Delivers Big at Xiamen Stone Fair 2025

brazil in china

Photo Courtesy of Centrorochas

April 18, 2025

XIAMEN, CHINA -- Brazil's participation in China Xiamen International Stone Fair 2025 represented a significant leap forward for the natural stone industry. As the “Guest Country of Honor" in the edition celebrating the 25th anniversary of the fair, Brazil was very prominent and more than doubled its expectation of deals for the next 12 months compared to the previous year.

In the 2025 edition, held from March 16th to 19th in Xiamen, China, Brazil had an even greater number of exhibitors, bringing together 20 companies from the states of Espírito Santo, Ceará and Minas Gerais -- three more companies than in the previous year. The country's presence was made possible through the program It’s Natural – Brazilian Natural Stone, developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

The result was directly demonstrated by the opportunities generated: the business projection for the next 12 months reached US$ 32.9 million, more than double the expectation registered in 2024 (US$ 14 million). During the four days of the fair alone, about US$ 7.7 million were raised in immediate business deals, highlighting the growing international interest in Brazilian natural stones, renowned for their quality, diversity and commitment to sustainability.

The historic edition of the largest stone event in the East also strengthened the commercial partnership between Brazil and China, the second main destination for exports of Brazilian natural stones. For the president of Centrorochas, Tales Machado, the invitation for Brazil to make its debut as the country of honor was a recognition of the solid relationship between the two countries, as well as an opportunity to increase the visibility of the sector in new strategic markets.

The 2025 edition of Xiamen Stone Fair broke a historic record, with 191 thousand square meters of exhibition space and more than 2,000 exhibitors from 40 countries and regions. More than 300 international brands participated in the event, with Brazil standing out, followed by Egypt, Greece, Iran, Italy, Pakistan, Portugal, Spain, Turkey, India, Vietnam and Cambodia.

KEYWORDS: Centrorochas

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