Dekton® by Cosentino Announces Sponsorship of 2018 Miami Open
MIAMI, FL-- Dekton® by Cosentino, the ultra-compact surface with advanced technical properties for both interior and exterior application, is proud to announce its sponsorship of the 2018 Miami Open presented by Itaú, taking place March 19 to April 1, at the Crandon Park Tennis Center in Key Biscayne, Florida. The sponsorship serves to further reinforce Cosentino USA’s presence in the community following the brand’s recent relocation of their Americas Headquarters to the greater Miami area.
“Miami has been such a welcoming home since our relocation last year, and we’re excited to participate in such a vibrant and prestigious event that celebrates everything Miami has to offer,” says Massimo Ballucchi, marketing director of Cosentino North America.
Through four strategic points throughout the Open, the 300,000+ attendees will have the opportunity to see the latest from Dekton®, including the highly acclaimed Dekton® Industrial Collection, as well as Natura and Kira, which launched earlier this year. Dekton® by Cosentino appears alongside a number of prominent brands, including Ocean Drive Magazine, IMG Academy and Moet & Chandon Champagne. Each sponsor will be showcased onsite at several touch points throughout the grounds for visitors to experience.
The sponsorship of the Miami Open not only celebrates the Spanish brand’s new presence in the South Florida community, but connects with its longstanding passion for the sport. Tennis star Rafael Nadal has been the brand ambassador for Dekton® since 2014. His Rafa Nadal Academy by Movistar, a world-class training facility sponsored by Cosentino in his hometown of Manacor, Spain, boasts more than 430,000 square feet inside and out of Dekton, an ultra-compact, ultra-durable architectural surface manufactured at Cosentino’s global headquarters and manufacturing facilities in Almeria, Spain.
This May, Cosentino will also open the Miami City Center, located in the heart of the Miami Design District. Only one of four in North America, the new city center will strengthen Cosentino’s presence in Miami’s burgeoning global design scene.