American Tile and Stone (ATS) recently debuted an updated, interactive website. The primary objective of the new website development efforts were focused on aesthetics, simplified content, and increased product visibility. The website has a clean design, improved functionality, and enhanced content to focus on the company's mission and provide clear navigation and a responsive layout for customer inquiries and interactive room design.

While the web address remains the same, the updated design opens a new world of options for consumers, architects, designers, builders and remodelers. The Design Tools page features a virtual room designer, design resources, a gallery of floors, and a “My Workbook” page, which stores user selections. The Virtual Room Designer enables users to select from several room visuals for each major room in the home and then interactively change tile size and color, as well as wall and countertop colors. Users can also upload their own images and apply these same changes.

Another helpful tool is the What I Like option where viewers are shown groups of room images in specific styles and are asked to select those they find most appealing. From their responses, the program creates a profile of the viewer’s preferences.

“Online marketing has become the dominant medium for businesses to interact with their clients,” said Gary Grant, general manager of ATS. “Website design and interaction is critical for a complete go to market approach. Having a well-balanced platform for communicating the message is the key to our future. It will enable us to continue our mission of providing industry leading quality and service.”

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