What makes Naive unique is the cutting-edge technology that permitted the creation of a large-format slab -- 3 x 1 m with a thickness of only 5 ¹/₂ mm -- characterized by an almost three-dimensional surface texture. The patterns, reproduced in four colours, establish a bas-relief design; a pattern of lines that emphasises the depth of texture and creates a graphic floating effect that is both pleasing to the touch and visually attractive. Resistent and durable, easy to cut into any shape, it can be installed on walls and on floors in any type of space, both residential and low-traffic commercial.

The Good Design Award is associated with another important award, the German Design Award's Special Mention, also presented to Naive in 2016. These two important awards highlight and acknowledge the commitment taken by the company to constantly experiment with new technological solutions and to provide new decorative languages in the use of ceramic.