LEXINGTON, KY -- Florida Tile continues to expand its popular wood looks in high definition porcelain tile with the introduction of Cellar HDP, inspired by wooden flooring planks found in an abandoned factory in Northern Italy.
According to Sean Cilona, Marketing and Product Development Manager for Florida Tile, "Cellar HDP perfectly captures the rich character of these vintage boards. Rooted in history, these planks display the authentic patina of heavy use by people, machinery, chemicals and water over many, many years. The result is a unique and rustic, yet modern appearance.
"Cellar HDP is offered in a natural, expressive palette of bleached greys, aged charcoal, rich mocha and warm honey brown for a floor -- or other surface," Cilona went on to say. "The timeworn surface texture and great variety of color tones make for a bold statement in style." The first style to be launched is Kerala in mid-March.
"That being said, Cellar HDP is as well-suited for interiors ranging from an industrial, chic loft to a farm-to-table restaurant," Cilona added. "With an authentic industrial heritage and an ultra-natural look and feel, Cellar HDP is as comfortable with forged steel, aluminum and exposed brick, as it is with hand-hewn beams."
Cellar HDP is available in an 8- x 36-inch format of over-sized planks, a generous herringbone mosaic and a modern stack mosaic.
The look of reclaimed wood is achieved by the use of Florida Tile's proprietary HDP - High Definition Porcelain® printing technology. With the technical performance of porcelain, Cellar HDP is appropriate for all interior applications in both residential and commercial settings. Cellar HDP is made entirely in the USA of 40% pre-consumer recycled content, meets the DCOF AcuTest requirements to be installed in wet areas, and is GREENGUARD® and Porcelain Tile certified.
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