Sicis opens a new flagship store in London
MILAN, ITALY -- Sicis, one of the leading brands of mosaics products, recently opened its first UK showroom in London, England, the center of design and luxury, among the most important market for the Made in Italy products. The location will be in the heart of Mayfair, the most prestigious neighbor of the English capital, at 15A Dover Street.
Hotels and luxury restaurants, elegant boutiques, exclusive art galleries and embassies will be the special scenario of the showroom. The space will be a meeting point and destination venue for architects and clients that appreciate authentic and quality products, with an aesthetic of exclusive design.
The 5,500-square-foot space will be developed in four floors within a Victorian townhouse, where in every floor will be shown a different part of Sicis universe. The concept of the project takes up the points and the guidelines introduced by Massimiliano Raggi that proposes Sicis world in a Londoner key as an eclectic home thought in any detail, with the maximum modularity and personalization typical of the brand.
The showroom will carry all of Sicis' best sellers, but also cutting edge new collections. There will be a constellation of mosaics of many materials like marble, silver and gold, bi and tri dimensional, artistic mosaic, furniture and lights.
In the London flagship store, for the first time, Sicis will launch new luxury fabrics that will revoke the Maison iconic patterns. Moreover, there will be a dedicated space for the exclusive jewels and watches in micro-mosaic works of art, with some pieces of the collections designed uniquely for the London shop.
For Sicis, the new space represents a strategic investment finalized to increase the brand awareness and give to architects and interior designers an tool to create a sort of laboratory for local and global projects.
For more information, visit www.sicis.com.
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