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Home » marketing strategy

Articles Tagged with ''marketing strategy''

stone slabs displayed outdoors

How Fabricators Can Build a Full-Funnel Growth Engine: From Stranger to Superfan

Anthony Milia
Anthony Milia
May 15, 2026

Fabricators need to know that marketing is not a campaign; it is an engine.


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Stone Industry Education Event Attendees Listening

Upcoming Stone Summit Explores the Digital Gap and the Gain for Fabricators

April 28, 2026

Learn where shops lose money -- backed by real audit data -- and develop a clear roadmap to transform these gaps into growth opportunities.


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The black hole in your sales and marketing

How Your Fabrication Business Can Avoid the Black Hole

Building a strong infrastructure for your sales and marketing will greatly assist in converting leads into revenue
Anthony Milia
Anthony Milia
March 16, 2026

Once you can see the black hole, you can close it. And when you do, the marketing leads you are already paying for start turning into revenue for your fabrication business instead of disappearing.



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Illustration of the Stone Fabricator Growth Funnel

Why Your Stone Shop Needs a Sales & Marketing System (and How to Build One)

Infrastructure for building a marketing strategy that works for your fabrication business
Anthony Milia
Anthony Milia
February 16, 2026

Learn how to create a sales and marketing system for your stone shop that will support predictable growth and drive revenue.


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Fabio Cruz presentation at Big 5 Global

Brazilian Stone Sector Expands Reach in the Middle East

November 17, 2025

Brazil’s natural stone industry is heading into a new round of strategic actions in the Middle East, with a delegation traveling through Riyadh, Dubai, and Abu Dhabi to strengthen commercial ties and expand the country’s global presence.


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Aeterna Travertino Classico Block 55 Lifestyle

Aeterna Launches New Website and Social Media Platforms

November 13, 2025

Aeterna heightens brand awareness with a new web design and strategic social media platforms.


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AI Power

Four Revenue Leaks to Identify and Learn How to Avoid with AI-Powered Tools

Anthony Milia
Anthony Milia
September 2, 2025

Learn the hidden revenue leak every fabricator ignores and how AI-powered sales tools are plugging million-dollar gaps.


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Separation Strategy Chart

What If This “Tough Market” Is Actually Your Biggest Opportunity?

Fabricators who follow data-driven decision making and strategic planning will reap the benefits in 2026
Anthony Milia
Anthony Milia
June 26, 2025

Sustainable growth requires more than wishful thinking -- it demands strategic action based on solid information.


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Enhancing AI Visibility for the Stone Business Chart

SEO Isn't Dead -- But AI Visibility Is Your New Competitive Edge

How stone fabricators and suppliers must adapt their digital strategies for the age of AI-powered search
Anthony Milia
Anthony Milia
June 2, 2025

While traditional SEO remains important for driving website traffic, AI Visibility is becoming essential for brand awareness and customer acquisition. 


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Fabrication Shop

The Unattainable Triangle: Why 'Fast, Cheap, Good' Is Killing Your Marketing

Anthony Milia
Anthony Milia
April 7, 2025

Leadership and marketing should find a balance to work hand in hand to build a successful fabrication business.


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