Upcoming Stone Summit Explores the Digital Gap and the Gain for Fabricators
GRAND RAPIDS, MI – MSI will host the next Stone Industry Education (SIE) event at its facility in Grand Rapids, MI, on Thursday, April 30th. The all-day learning session is one of 10 in 2026 organized by Stone World in partnership with the Natural Stone Institute (NSI).
Thursday’s SIE event will be presented by Anthony Milia of Milia Marketing.
Stone fabricators invest heavily in equipment and craftsmanship but often overlook critical profit leaks in their sales, marketing and customer experience. Milia will reveal exactly where shops lose money -- backed by real audit data -- and provide a clear roadmap to transform these gaps into growth opportunities.
Learning points will include:
- Real data from shop audits showing where profit disappears
- Marketing measurement fundamentals that drive actual ROI
- Customer acquisition strategies for today's market
- Implementation steps you can execute immediately
For more details about the SIE event and to register, as well as to view the remaining 2026 dates and locations, visit www.stoneindustryeducation.com.
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