Articles Tagged with ''marketing strategy''

Understanding Lead Sources to Increase Profits in a Fabrication Business

Anthony Milia

March 9, 2025

Learn ways how fabricators can audit lead sources for true business impact.

Maximizing ROI: Why Call Tracking Is Essential for Stone Fabricators

Anthony Milia

February 3, 2025

Call tracking can assist fabricators in measuring crucial metrics and improving the customer experience.

The Growing Marketing Divide in Stone Fabrication

An industry expert explains why 2025 is the year to double down

Anthony Milia

January 14, 2025

Find out why skill and a good marketing strategy are needed today to run a successful fabrication business.

2025 Marketing Strategy: Why Stone Fabricators Must Move Beyond Word-of-Mouth

A shift in consumer research patterns presents an opportunity for fabricators to reinvest and modernize their marketing approach

Anthony Milia

December 6, 2024

After experiencing market challenges in 2023-2024, the stone fabrication industry shows promising signs of recovery. This recovery presents a crucial moment for fabricators to reinvest in marketing and modernize their approach.

The stone industry embracing the digital age

With the rapid expansion of eCommerce and online services, it is only logical for fabricators to utilize digital tools and programs to grow their businesses

Chris Smith

July 9, 2019

With changing consumer shopping patterns, an accelerated pace of business and the need for real-time visibility, the Information Revolution has created a great need for technological advancement in the stone industry; it is up to all of us to answer the call together or be left behind in its wake.

Laser Products Expands Sales & Marketing Teams

June 27, 2018

Laser Products Industries (LPI) today announced the expansion of their sales and marketing teams to support new product introductions, record growth and maintain best-in-class customer service.

MSI Adds Innovative Augmented Reality Tool to Company Website

June 8, 2018

MSI’s industry-leading augmented reality tool is now available on the company’s recently modernized website. With a few clicks or taps, the tool allows users to instantaneously see any of MSI’s flooring products on the floor of their choice.

Jennifer Richinelli

June 4, 2018

As you flip through this issue of Stone World, you will notice a subtle difference in its aesthetic, as well as its feature offerings. While our staff and I didn’t want to make any drastic changes, we thought it was time for a bit of a makeover.

MSI Unveils New Global Brand Identity

May 29, 2018

MSI, North America’s leading supplier of premium surfacing products, launches a major brand update.

Crossville donates tile for wounded warrior

Crossville Tile Installed in Smart Home Built for Wounded Warrior

May 2, 2018

As the exclusive tile supplier for the Gary Sinise Foundation’s R.I.S.E. program, Crossville is honored to have contributed all the tile for the specially adapted smart home for U.S. Navy Explosive Ordnance Disposal (EOD) Tech Taylor Morris and his family.

North Carolina Stone Summit

You’ve probably heard a lot lately about how to calculate the profit for each job you produce. You likely have production benchmarks based on square footage since it’s the most common production metric in the industry. Come learn how focusing on these metrics can hurt your profitability and what to do about it.

Washington Stone Summit

Join us for "Taking Your Organization to the Next Level," a session dedicated to transforming your business practices. Discover strategies for setting clear agendas, encouraging participation, and driving actionable outcomes. Learn how to foster collaboration and communication, ensuring that every meeting enhances productivity and contributes to your business goals.

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Articles Tagged with ''marketing strategy''

Understanding Lead Sources to Increase Profits in a Fabrication Business

Maximizing ROI: Why Call Tracking Is Essential for Stone Fabricators

The Growing Marketing Divide in Stone Fabrication

2025 Marketing Strategy: Why Stone Fabricators Must Move Beyond Word-of-Mouth

The stone industry embracing the digital age

Laser Products Expands Sales & Marketing Teams

MSI Adds Innovative Augmented Reality Tool to Company Website

Stone Column: Freshening Up

MSI Unveils New Global Brand Identity

Crossville Tile Installed in Smart Home Built for Wounded Warrior

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