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Stone & Tile Industry NewsIndustry Insights

CFI Names Mohawk Executive Strategic Partner

CFI
CFI
February 9, 2026

DALTON, GA -- The Certified Flooring Installers Association (CFI) named Mohawk as its exclusive Executive Strategic Partner at The International Surface Event (tise). This new alliance is designed to enhance installer education, expand technical resources and promote installation excellence across the flooring industry.

“Mohawk’s partnership with CFI is a powerful example of manufacturer leadership in supporting the flooring installers who determine the quality of every finished job,” said Scott Humphrey, CEO of the World Floor Covering Association (WFCA). “By investing in those installers, Mohawk is helping ensure product performance translates directly into customer confidence and industry credibility.”

This collaboration builds on an already established relationship. For more than three decades, CFI has advanced the craft of installation through hands-on educational opportunities, professional certification and workforce development. Mohawk brings valuable innovation in installation solutions through its diverse product lines, particularly Mohawk Performance Accessories, which is engineered to enhance flooring performance and ensure long-term success. Mohawk has also been a consistent advocate of installer advancement, including involvement in the tise National Installer of the Year Competition and participation in CFI’s expanded annual convention, which attracts over 500 installers from across the country. Working together, the organizations will develop solutions for installers to navigate real-world challenges and evolving project needs with confidence.

“Flooring installers are the heart of the industry, bringing their precision, expertise and pride to every job,” said Ken Walma, president of Mohawk Flooring North America. “Given the prevalent shortage of experienced installers, we are eager to work with the CFI to advance our mission of elevating the installer community and building a stronger, more skilled, more connected industry.”

For more information about CFI, visit www.cfiinstallers.org. Learn more about Mohawk Performance Accessories at www.mohawkflooring.com.

KEYWORDS: cfi

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