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Stone & Tile Industry NewsIndustry Insights

Unilin Names New North American Sales Director

Unilin
Unilin
November 19, 2025

WAREGEM, BELGIUM -- Unilin Technologies is excited to welcome Matthew Oliver to the team as the new sales director for North America. He will be teaming up with Floris Koopmans and Lauren Delee to help them strengthen their support and partnerships across one of the most active markets.

With over 25 years in the flooring industry, Oliver brings a wealth of experience in business development, product innovation and building strong partnerships. His arrival marks another step forward in their commitment to growth and hands-on support for their North American customers.

"Matthew brings a deep understanding of the flooring industry and a strong track record in building lasting partnerships,” said Floris Koopmans, sales & marketing director at Unilin Technologies. “By bringing him on board, we’re doubling down on local support and helping our partners get even more value from our technologies -- from locking systems to all the exciting new things we’ll be launching at TISE next year. For years, our traveling team from Belgium has been doing great work across the U.S. Now, with Matthew based locally, we’re making it even easier for buyers to tap into our expertise and get hands-on support right where they need it.”

“I’m really excited to be joining Unilin Technologies,” said Oliver. “The company’s reputation for innovation and quality speaks for itself, and I’m proud to be part of a team that’s driving real impact in the flooring industry. Unilin is already the market leader in click technologies across North America, and it’s inspiring to see how many companies rely on their solutions. I’m looking forward to working closely with those partners and to helping even more businesses discover the value Unilin Technologies can bring. This is a unique opportunity. Having a clear view of the entire flooring ecosystem -- from manufacturers and importers to buyers -- puts me in a great position to connect the dots. I’m excited to continue to build those bridges and help our partners thrive in this fast-moving market.”

“Having Matthew with us in the U.S. is a big win,” said Delee. “His experience and customer-first mindset will be a great boost as we continue to grow and bring Unilin’s technologies even closer to our partners.”

KEYWORDS: unilin

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