Certified Flooring Installers Unveils Bold New Brand Identity
Photo Courtesy of CFI
DALTON, GA -- Certified Flooring Installers (CFI), a division of the World Floor Covering Association (WFCA), unveiled a bold new logo and refreshed brand identity -- marking a new chapter for the organization that has set the standard in flooring-installation training and certification since 1993. The update is part of a recent rebranding effort within the WFCA family, which includes WFCA, FCITS and FCB2B. Like the other divisions of WFCA, CFI's new logo prominently displays the "Powered by WFCA" endorsement. This design choice reinforces a unified identity and highlights the shared mission of the association's affiliated organizations.
Following thoughtful collaboration from the CFI leadership team and advisory board, the refreshed identity builds on CFI’s legacy while embracing a modern approach. The new logo evolves the familiar three-bar mark, now updated with clean lines, a contemporary color palette and streamlined typography that reflect the professionalism, energy and forward momentum of today’s installer community.
“This identity gives installers a bold contemporary banner that reflects the professionalism and passion we bring to every job,” said Ralph Falavinha, CFI executive director. “It unifies our community, sharpens our message and strengthens CFI’s position at the forefront of installation excellence.”
Freida Staten, chief marketing & strategy officer added, “CFI’s new brand strengthens the connection between all WFCA divisions and presents a unified, modern image to the industry. This alignment is key to amplifying our collective voice and driving progress across the flooring profession.”
The new branding will roll out in phases over the coming months across CFI’s website, training materials, digital communications and more.
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