New Quartz Designs Introduced in Grand Way
.webp?t=1749437865)
Photo Courtesy of LX Hausys
ATLANTA, GA -- LX Hausys America Inc., an innovative manufacturer of building and decorative materials, recently introduced new quartz surface designs during a special customer event at Mercedes-Benz Stadium in Atlanta, GA. More than 250 guests attended the event, which featured additions to the Viatera Quartzite and Suprema collections.
Among the highlights was the debut of Taj Duna, a Viatera Quartzite Collection color inspired by the timeless elegance of Taj Mahal quartzite. Featuring warm earthy tones and soft veining, Taj Duna is made with NeoQ™ technology, LX Hausys’s low-silica innovation that uses up to 90% recycled materials while maintaining high visual quality. It also features TrueView™ technology, delivering enhanced realism with lifelike clarity and depth. Additionally, it incorporates Thru Vein technology, a through-body innovation that carries the pattern consistently across the face and edges of the slab -- an industry advancement that elevates the natural look of quartz surfaces. Taj Duna is one of only two Viatera colors to include both TrueView and Thru Vein technologies, joining Crystallo Glace.
Also on display was Cloud Ridge, an enhanced Viatera Suprema Collection color. Inspired by the serenity of cloud-covered mountain landscapes, Cloud Ridge features a warm off-white base with intricate brown veining. The refreshed design offers greater visual depth and a more natural appearance. Cloud Ridge is made in the U.S., will enter full production in June, and will be available in polished 63-by-130-inch slabs in 2- and 3-centimeter thicknesses. It also features NeoQ technology.
“Displaying the latest on-trend looks, these new colors are a testament to LX Hausys’s U.S.-based design and manufacturing capabilities,” said Martha Wakelin, creative director at LX Hausys. “From serene nature-inspired aesthetics to advanced low-silica and thru-body technologies, these designs meet the diverse needs of today’s residential and commercial spaces. We’re proud to showcase them in such an iconic setting.”
All U.S.-made VIATERA colors showcased at the event, including Cloud Ridge, are produced at LX Hausys’s state-of-the-art manufacturing facility in Adairsville, GA, which began operations in 2010.
About the Stadium Showcase Event
In addition to viewing large-format slabs of the new Viatera quartz, fabricators and designers attending the Stadium Showcase explored other LX Hausys products, including its porcelain surface (Teracanto). The event opened with remarks from LX Hausys America President SK Lee and an inspirational message from former Atlanta Falcons player Derek Rackley. Guests also heard a hospitality trend report from Wakelin, an industry update from ISFA President Marissa Bankert, and a color theory CEU presentation from colorist and interior designer Tara Rae Hill, ASID, NCIDQ. Attendees were served a complimentary lunch and invited on a VIP tour of the stadium.
Officially opened in 2017, Mercedes-Benz Stadium is a world-class sports and entertainment venue in downtown Atlanta. Named Sports Business Journal’s Facility of the Year in 2019, it was the first professional sports stadium in North America to receive LEED Platinum certification and is the only stadium in the world with a fully retractable roof design. LX Hausys plans additional Stadium Showcase events in other markets.
Since launching U.S.-based manufacturing operations in Adairsville, GA, in 2010, LX Hausys has expanded to three production lines spanning more than 293,000 square feet of facility space and employs more than 160 associates. The company also operates a nearby central distribution center serving regional warehouses across the U.S. and Canada, ensuring efficient product availability. LX Hausys’s North American headquarters are in Alpharetta, GA.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
