Brazilian Stone Exporters Anticipate Record Sales Surge in 2025
After a successful showing at Coverings 2025, Brazil projects more than US$ 90 million in revenue
Photo by Karina Porto Firme
Photo by Jennifer Richinelli
Photo by Jennifer Richinelli
With impressive results and a performance that exceeded expectations, Brazil ended its participation at Coverings 2025 with indicators that reaffirm its prominent position in the international natural stone market. In immediate business deals alone, US$ 27.34 million were raised – an increase of 51.9% compared to the initial estimate. For the next 12 months, the projection exceeds US$ 90.85 million, also above the previous expectation.
Held between April 29 and May 2, 2025 at the Orange County Convention Center in Orlando, FL, the international tile and stone exhibition reserved approximately 1,000 square meters of exhibit floor for the Brazilian Pavilion, which brought together companies from six states in a strategic action promoted by It’s Natural – Brazilian Natural Stone. The project is developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and has been essential in establishing Brazil’s image as a global point of reference in geological diversity, quality and innovation.
At the opening ceremony of the space, the president of Centrorochas, Tales Machado, highlighted Brazil’s strong presence in this year’s edition and stressed the importance of the partnership with ApexBrasil, which, over the years, has been enabling the participation of dozens of companies in international events, besides promoting the image of the industry abroad. The agency was represented by Paulo Roberto da Silva, coordinator of industry and services, and Fernando Spohr, head of ApexBrasil's office in Miami, FL. The Consul General of Brazil in Orlando, Ambassador João Lucas Quental, also attended the opening. He highlighted the business opportunities for the sector in the U.S. market, focusing on the state of Florida.
During the four days of the fair, 3,921 business contacts were made – 1,090 of them were identified as new potential clients. The results confirm the strategic role of international fairs as platforms for securing business deals and strengthening the image of the industry in the global market.
Summary of Brazil's participation in Coverings 2025:
• one Brazilian pavilion with a total area covering about 1,000 square meters
• 57 exhibiting companies from six Brazilian states
• four companies making their debut at the fair
• 3,921 business contacts made
• 1,090 new contacts identified
• US$ 27.34 million in immediate business deals
• US$ 90.85 million in expected business deals for the next 12 months
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