Industry Event Unites Flooring Professionals
DALTON, GA – A new chapter in industry collaboration begins with the launch of the Synergy Convention & Expo -- an event designed to bring together flooring professionals from across multiple organizations and disciplines for a unified purpose-driven experience. Previously called “Elevate, CFI FCICA Annual Convention & Trade Show,” Synergy Convention & Expo will mark the third year of this joint annual convention with even more industry representation. Registration will open soon, and attendees are encouraged to secure their spot early for this inaugural event.
Representing the collective efforts of CFI, FCICA, FCITS and FCB2B, the Synergy Convention & Expo is a multi-day event focused on advancing the flooring industry through hands-on training, certification, digital integration, inspection excellence, leadership development and peer-to-peer connection. The event will be held September 16 to 18, 2025 at the Sheraton Music City Airport Hotel in Nashville, TN.
Following the success of last year’s event, which attracted over 50 exhibitors, the Synergy Convention & Expo continues to grow with the inclusion of FCB2B and FCITS.
The event promises to offer even more opportunities for learning, networking and collaboration within the industry.
“This event isn’t just about bringing people together -- it’s about aligning strengths and creating momentum across all corners of the flooring industry,” said Freida Staten, chief marketing & strategy officer of the World Floor Covering Association. “We’re proud to offer a platform where professionals can come together, share knowledge and collectively shape the future of the industry.”
The event’s branding and tagline -- Education. Connection. Innovation. -- reflect its foundational purpose. Each participating entity will host specialized programming aligned to its mission while contributing to the broader, unified experience that defines Synergy.
Key audiences include installers, contractors, inspectors, educators, manufacturers, distributors and technology partners -- all of whom will find value in training, certifications, strategic insight and networking opportunities under one roof.
With a shared commitment to growth and innovation, Synergy is poised to become a landmark event that celebrates the strength of collaboration while elevating professionalism across the flooring community.
Registration details, session lineups and early-bird incentives will be released soon.
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