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Stone & Tile Industry NewsFabricator Case StudiesIndustry InsightsStone & Tile Events

SFA Connecticut Workshop to Showcase Innovation in Fabrication

American Floor Coverings will host the next SFA workshop – offering attendees a look at its state-of-art machinery and advanced fabrication skills

By Jennifer Richinelli
Burkhardt Loeffler Equipment
Photo courtesy of American Floor Coverings

In 2006, American Floor Coverings moved to a larger facility and began investing in equipment.

Burkhardt Loeffler Equipment
Photo courtesy of American Floor Coverings

"Burkhardt Loeffler machines are very innovative, and they can do anything you can think of doing," said Joe Durfee, American Floor Coverings production manager.  

American Floor Coverings Facility
Photo courtesy of American Floor Coverings

The company specializes in tile, stone and flooring installation for commercial, hospitality, corporate and multi-family residential projects across Metro New York and New England. 

American Floor Coverings Shop
Photo courtesy of American Floor Coverings

The decision to fabricate its own stonework gave the company direct control over quality, scheduling and coordination, and it has been a core part of its operation ever since.

American Floor Coverings Facility
Photo courtesy of American Floor Coverings

"The machinery and processes we have allow us to be able to be very flexible with our production schedule to meet our customers’ demands and deadlines," said Durfee.

Burkhardt Loeffler Equipment
Burkhardt Loeffler Equipment
American Floor Coverings Facility
American Floor Coverings Shop
American Floor Coverings Facility
May 19, 2026

The second Stone Fabricator’s Alliance (SFA) Workshop of 2026 is slated for June 4th and 5th at American Floor Covering in East Hartford, CT. Stone World caught up with Joe Durfee, the company’s production manager and SFA director, who was happy to share insight into what industry professionals can expect from the event.  


SW: Tell us a little about American Floor Covering. 

JD: American Floor Covering was founded in 1995 and is based in East Hartford, CT. We specialize in tile, stone and flooring installation for commercial, hospitality, corporate and multi-family residential projects across Metro New York and New England. Our work spans high-end hotel and spa environments, corporate interiors, healthcare facilities, and large-scale apartment and condominium developments.

In the early 2000s, clients on high-end projects began including stone fabrication in our scope of work. At the time, we were subcontracting to fabricators who lacked experience with the specific demands of commercial work. After researching the industry, we recognized an opportunity to build that expertise internally. In 2006, we moved to a larger facility and began investing in equipment, and by 2007, we were fabricating stone ourselves. That decision gave us direct control over quality, scheduling and coordination, and it has been a core part of our operation ever since.

Our clients include major developers and general contractors who require a contractor with strong technical expertise, tight quality control and the operational discipline to perform on complex high-profile projects.


SW: How long have you worked there and what is your role?

JD: I have been here for almost 15 years, and I am the production manager that runs the shop.  I am also the project manager for most of our stone jobs.  

 

SW: What are some reasons you got involved with the SFA?

JD: I graduated from college in December of 2006 and started in this industry in January of 2007.  I found the SFA from a google search and was impressed by the forum and the level of knowledge. Being new to the industry, I signed up hoping to learn from those who came before me in the industry. There is no better place to learn than the SFA.  

In 2016, I joined the SFA Board of Directors to give back to the industry that helped me.  

 

SW: How has being a member of the SFA benefitted you and American Floor Covering’s business?

JD: The SFA is a leading source of peer-to-peer knowledge in our industry. American Floor Covering has benefitted by finding new techniques for areas we were not experts in. For example, when mitering became the norm in most commercial work, we researched methods on the SFA page to find what works best for us. From the basics that we found on the SFA, we refined them to best fit our processes. We have even borrowed tools from other fabricators that had a profile set we did not have so that we did not have to spend thousands of dollars purchasing them.  

I have made many friends throughout the years that have also helped me numerous times with different techniques and methods. From top polishing and mitering to helping to manage the business, you can find people in the SFA who will help. Sharing of information is the backbone of the SFA. 

 

SW: What are some reasons American Floor Covering offered to host the upcoming SFA workshop?

JD: I see it as a way to give back and promote the sharing of information to make everyone better. We also have some equipment that most of the fabricators in the U.S. have never seen. Burkhardt Loeffler does not advertise and they do not have a large footprint in the U.S., but their machines are very innovative, and they can do anything you can think of doing.    


SW: What are you most excited about to show attendees?

JD: In addition to showcasing our equipment, I plan on showing some of the other types of work we do such as thermoforming quartz, cladding reception desks and more. 

We have also partnered with the Natural Stone Institute (NSI) who is going to host the Silica and Slab Safety certificate class on Wednesday, June 3rd, for those who want to come early. 

 

SW: What machinery do you have?

JD: We have two Burkhardt Loeffler sawing lines, a Pedrini bridge saw, two Burkhardt Loeffler CNC routers, a Comandulli Omega Pencil, a Marmo Meccanica LCV ST and an ECS Eich water clarifier.  

 

SW: If someone is on the fence about coming to the June workshop, what would you say to convince them?

JD: We are different than most fabricators in that we focus on commercial work rather than residential. We have spent years refining our processes and we are still learning and adapting every day. The machinery and processes we have allow us to be able to be very flexible with our production schedule to meet our customers’ demands and deadlines. Commercial work has an entirely different set of deadlines and demands from residential work and we welcome the challenges. 

For those interested in registering, visit: https://stonefabricatorsalliance.com/events/sfa-workshop-june-4-5-2026.

 

KEYWORDS: education and training SFA, Stone Fabricators Alliance workshop

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Launching her career with BNP Media in 1996, Jennifer Richinelli is the Editor-in-Chief of Stone World, a leading publication serving the global stone and tile industry. With a strong background in journalism and trade publishing, she oversees the magazine’s editorial direction, delivering in-depth coverage of industry trends, innovative technologies, architectural applications and breaking industry news.

Throughout her career, Jennifer has built a reputation for connecting industry professionals with valuable insights, highlighting the work of fabricators, designers, architects and other industry leaders. Known for her thoughtful editorial voice and commitment to quality content, Jennifer continues to play a vital role in shaping conversations within the stone industry while fostering a platform that celebrates craftsmanship, innovation and design excellence.

In 2010, the Spanish Ceramic Tile Manufacturers’ Association (ASCER) awarded Jennifer with the International Journalism Award for her extensive coverage of the Spanish tile industry. Additionally, she was the recipient of the 2026 Coverings Champions People’s Choice Award.

email: richinellij@bnpmedia.com | office: (201) 245-5204

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