Stone World logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Stone World logo
  • NEWS
  • PRODUCTS
    • Machinery
    • Digital Technology
    • Tooling & Accessories
  • MATERIALS
    • Alternative Surfaces
    • Stone
    • Tile
    • Imports & Exports Data
  • FABRICATORS
    • Fabricator How-to
    • Fabricator Case Studies
    • Fabricator of the Year
  • A&D
    • Installation & Technical Tips
    • Outdoor Design
    • Interior Design
    • Hospitality | Commercial Design
    • Mosaics & Decorative Tile
    • Kitchen & Bath
    • Residential
    • Renovation | Restoration
  • MEDIA
    • Videos
    • Podcasts
    • EBOOK
  • EVENTS
    • STONE INDUSTRY EDUCATION
    • Industry Calendar
  • MORE
    • NEWSLETTERS
    • WOMEN SPOTLIGHT
    • MARKET RESEARCH
    • STONE WORLD STORE
  • DIRECTORY
    • TRADE ASSOCIATIONS
    • Stone Suppliers
    • GET LISTED
  • EMAG
    • eMagazines
    • Archives
    • Contact
    • Advertise
  • SIGN UP!
Women in the Stone IndustryIndustry Insights

Woman in the Industry Spotlight: Kali Pharand, Schluter Systems

By Jennifer Richinelli
Dan Marvin and Kali Pharand from Schluter Systems

Pharand looks up to her boss and mentor, Dan Marvin of Schluter Systems.

Photo courtesy of Kali Pharand

Kali Pharand and Schluter Systems Team

Pharand with her team from Schluter Systems.

Photo courtesy of Kali Pharand

Kali Pharand and Coverings Rock Stars 2024 Group Photo

Pharand with the Coverings 2024 Rock Stars group.

Photo courtesy of Kali Pharand

Kali Pharand with husband and daughters

Family time is special to Pharand.

Photo courtesy of Kali Pharand

Dan Marvin and Kali Pharand from Schluter Systems
Kali Pharand and Schluter Systems Team
Kali Pharand and Coverings Rock Stars 2024 Group Photo
Kali Pharand with husband and daughters
March 19, 2025

Kali Pharand, sustainability and standards manager for Schluter Systems North America, took a series of stepping stones that led her to the position she is in today. Each step along the way provided her with more strength and knowledge, which has fueled the bright light she has become in the tile industry. Learn more about Pharand and her voyage in this interview. 

SW: Tell us a little about your background and how you got your start in the industry.

KP: I graduated with my bachelor’s degree in English Language Arts; therefore, I have a strong passion for writing. My first job out of college was working as a legal assistant for a few years until my boss at the time announced his retirement. At that point, I got my first job with Schluter Systems, over 10 years ago, in the accounting department. After five years in accounting, I moved into the technical department as a technical writer, where I received extensive knowledge on Schluter products and system installation, and I was involved in creating and updating literature, and answering questions on product and system installations from our field reps. I was later approached to join the International Technical Network, newly developed in Schluter North America, as the product standards and sustainability coordinator, where I was introduced to the worlds of sustainability and industry standards, and quickly realized this was my ideal position.

 

SW: What does your role as sustainability and standards manager at Schluter-Systems entail?

KP: I currently manage the sustainability, standards, certifications and industry associations functions of the International Technical Network for Schluter Systems North America. I am heavily involved in the development and maintenance of Schluter’s sustainability efforts, which includes sustainability document development and maintenance and sustainability content development and implementation. I also oversee the functions of industry standards efforts and work closely with our industry partners on important standards development, outreach and enhancement.

 

SW: What is one of your favorite parts of your job?

KP: I’m not sure if I can choose just one! I love being able to collaborate with our industry partners about important standards, providing our customers with sustainability documents for projects, increasing sustainability initiatives for Schluter products and communicating information on product sustainability topics and product installation by generating articles for industry publications in the U.S. and Canada.

 

SW: You are very involved in associations such as Tile Council of North America (TCNA), the National Tile Contractors Association (NTCA) and the Ceramic Tile Education Foundation (CTEF). What are some things you hope to accomplish by contributing your time and expertise to these groups?

KP: By being heavily involved in industry associations, such as TCNA, NTCA and CTEF, I hope to continue forging relationships with others in the tile industry, increase partnerships and collaboration and amplify my involvement in creating and updating industry standards that are relevant and imperative to have available to those who would benefit most by having them. 

 

SW: You were named a Coverings 2024 Rock Star. What does it mean to you being recognized as a young emerging leader in the industry?

KP: I was completely shocked when I saw that I was nominated for the award, let alone a recipient! I cried tears of joy and excitement, and I realized that my hard work was noticed and appreciated. My boss is one of my biggest supporters, and for him to recognize me for this award filled me with the utmost gratitude. I am extremely passionate about this industry and I’m fortunate enough to have a huge support system at my side who lifts me up and helps me gain the adequate knowledge to surpass my goals and provide me with the tools to succeed.

 

SW: Being a young industry leader, what are some goals you hope to achieve during your career?

KP: I used to have a strong fear of public speaking; however, since I’ve given a few small presentations in my current position, my fear has slightly diminished. One of my goals for 2025 is to present sustainability topics in a larger capacity at a trade show. Another goal is to continue to extend my reach in the industry by collaborating with new industry members and affiliations and increase my knowledge of relevant topics by becoming more involved with industry societies, such as ASTM International, and finally expand my LEED credentials by becoming a LEED Green Associate and eventually LEED Accredited Professional in Building Design and Construction.

 

SW: What is something that people might not know about you?

KP: After failing out during my second semester in community college due to pure negligence on my part, I straightened myself out and was eventually accepted into a university college in my hometown, obtained my Bachelor of Arts degree, made the Dean’s List and was on the front page of our local newspaper the day after graduation.

 

SW: When you are not working, how do you like to spend your free time?

KP: Staying active with daily workouts, quality time with my husband and two young daughters, golfing, camping during the summer months, attending concerts, sporting events, and summer drink and music festivals.

 

SW: Is there anything else you would like to share?

KP: My husband, Dan, is originally from Canada and moved over to the U.S. as a permanent resident after we had our youngest daughter, who is now nine. He’s one of my biggest fans, and I appreciate his support when it comes to all facets of my job, especially when I am away on business travel. He has never hesitated with taking the reins and managing the household in my absence because he sees my drive and understands my passion for the industry.

 

 

 

KEYWORDS: Schluter tile industry women leadership

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Jenniferrichinelli 200px

Launching her career with BNP Media in 1996, Jennifer Richinelli is the Editor-in-Chief of Stone World, a leading publication serving the global stone and tile industry. With a strong background in journalism and trade publishing, she oversees the magazine’s editorial direction, delivering in-depth coverage of industry trends, innovative technologies, architectural applications and breaking industry news.

Throughout her career, Jennifer has built a reputation for connecting industry professionals with valuable insights, highlighting the work of fabricators, designers, architects and other industry leaders. Known for her thoughtful editorial voice and commitment to quality content, Jennifer continues to play a vital role in shaping conversations within the stone industry while fostering a platform that celebrates craftsmanship, innovation and design excellence.

In 2010, the Spanish Ceramic Tile Manufacturers’ Association (ASCER) awarded Jennifer with the International Journalism Award for her extensive coverage of the Spanish tile industry. Additionally, she was the recipient of the 2026 Coverings Champions People’s Choice Award.

email: richinellij@bnpmedia.com | office: (201) 245-5204

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • customer doing research online

    3 Reasons Why Quick Response Time Results in a Successful Fabrication Shop

    Your fabrication shop can have the best website. The best...
    Fabricator How-to
    By: Anthony Milia
  • Silica

    Renewed National Attention Ignites Over Silicosis Epidemic

    A major investigative report published on March 12, 2026...
    Industry Insights
    By: Jason Kamery
  • shipping containers

    U.S. Countertop Material Imports: February 2026

    U.S. countertop material imports collapsed in February...
    Stone
    By: Jason Kamery
Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Popular Stories

artificial intelligence

5 Amazing AI Tools and Ideas That Every Stone Countertop Shop Can Implement

shipping containers

U.S. Countertop Material Imports: February 2026

Save Quartz Jobs Coalition Logo

ITC Moves Towards New Quartz Import Tariffs

Fabricator Focus

From profiles to roundtable discussions, Q&As to best business practices, we're turning a focus on topics and challenges impacting fabricators.

AI Talk Is Everywhere -- Where Does a Countertop Fabricator Begin?

Fabricators Discuss Pros and Cons of Chip Repair

How to Grow a Countertop Fabrication Shop

Events

June 25, 2026

North Carolina Stone Summit

You’ve probably heard a lot lately about how to calculate the profit for each job you produce. You likely have production benchmarks based on square footage since it’s the most common production metric in the industry. Come learn how focusing on these metrics can hurt your profitability and what to do about it.

July 16, 2026

Washington Stone Summit

Join us for "Taking Your Organization to the Next Level," a session dedicated to transforming your business practices. Discover strategies for setting clear agendas, encouraging participation, and driving actionable outcomes. Learn how to foster collaboration and communication, ensuring that every meeting enhances productivity and contributes to your business goals.

View All Submit An Event

Poll

Tariffs and Quartz Imports

If high tariffs are placed on U.S. quartz imports, how will this affect your business?
View Results Poll Archive

Products

Restoration & Maintenance Technical Module

Restoration & Maintenance Technical Module

See More Products
	
3 Reasons Why Quick Response Time Results in a Successful Fabrication Shop

Related Articles

  • Marcette Gordon jumping off stone block during 2024 NSI Study Tour

    Woman In the Industry Spotlight: Marcette Gordon, The Gallegos Corporation

    See More
  • Elena Granite sitting by a tile wall in Barcelona, Spain

    Woman In the Industry Spotlight: Elena Grant, National Tile Contractors Association

    See More
  • tise 2025 team

    Woman in the Industry Spotlight: Amie Gilmore, Informa

    See More

Related Products

See More Products
  • modern masonry

    Modern Masonry: Brick, Block, and Stone Tenth Edition

See More Products
×

Our Newsletters are a rock solid source of industry insights!

Stay in the know on the international stone and tile industry trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing