“Ultimately, we are merging three great company brands with different processes, cultures and identities into one,” stated Paul Castagliuolo, president of Belknap-Haines-STC. “We believe this will allow us to better service our customers by delivering a consistent buying experience. Our goal is to build stronger relationships with our customers through superior service.” 

Raymond Mancini, Jr., CEO at Belknap-Haines-STC, emphasized the company's enduring values and commitment to exceptional service. “We're the same great company we've always been,” he said. “We're expanding on the core values that have fueled our success for generations – values like customer focus, integrity and a dedication to quality products. The Belknap-Haines-STC you know and trust is simply getting better. With a commitment to continuous improvement, we’re working hard to stay ahead of the curve and meet the needs of a changing industry.”

The core of the rebrand revolves around the company’s values that place the customer at the center of every interaction. These values will guide every aspect of the company's operations, fostering an updated culture that prioritizes communication, collaboration and customer satisfaction. The Mancini family remains committed to upholding these values as we embark on this exciting new chapter. While details remain secret for now, the rebrand promises a fresh, modern look and an even deeper commitment to empowering flooring professionals. Stay tuned for “The Big Reveal” coming very soon.”