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Stone & Tile Industry NewsStone & Tile Products

Introducing Wilsonart Backsplash: A New Alternative to Traditional Tiles

Wilsonart Backsplash
April 11, 2019

The Houzz 2019 U.S. Kitchen Trends Study concluded that 87% of renovating homeowners install a new backsplash as part of their kitchen upgrade. While ceramic and porcelain tiles continue to be popular choices, both materials are installation intensive. Wilsonart® Backsplash — a new acrylic surface collection featuring a mixture of on-trend, artistic and traditional brick patterns with easy and quick installation — is a grout-free alternative to traditional tiles, refreshing the look of a kitchen in just a few hours. 

From abstract and geometric patterns to the clean, classic look of Subway tile, the designs throughout Wilsonart’s new Backsplash Collection incorporate these popular colors and patterns, to create a fresh and timeless look. 

While no special tools are required, Wilsonart Backsplashes are not suitable for installation behind gas cooktops or gas slide-in ranges. See all of the possibilities come together through the Wilsonart Visualizer, and the attached press release for the full list of patterns in this collection. If you have questions or would like more information or imagery, please let me know! 

KEYWORDS: backsplash brick geometric Kitchen design trends subway tile tile alternative Wilsonart

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