Dal-tile Corp. Brands Embrace Multi-Brand Strategy and Technology at TISE
Dallas, Texas -- Daltile, Marazzi and American Olean brands will be showcased together in one expansive booth at the International Surfaces Event (TISE), held January 29 to February 2 in Las Vegas, Nev., to demonstrate how in the marketplace, each of these brands fully functions as a distinct stand-alone product line while also successfully serving together as the the “ultimate offering” for retail customers.
“Daltile, Marazzi and American Olean are the most influential brands in the industry, and have been known and respected for years,” said Paij Thorn-Brooks, vice president of marketing for Dal-Tile Corporation. “We’re proud to have each of these brands in our portfolio, serving distinctive roles in the tile industry. We are able to showcase the breadth and depth of our product offerings through these three brands to satisfy any style and price point. Each brand claims its own unique personality and place in the market.”
Offering trend-forward designs with a flair for bold Italian style, Marazzi is the brand that delivers tile for homeowners and designers to create stunning and unique spaces.
American Olean is the proven tile brand of choice for architects and designers, known and trusted for nearly a century to deliver sophisticated designs, incomparable commercial expertise, outstanding tile and stone products as well as unsurpassed service and distribution.
“Each of our brands brings award-winning style and design to the market,” said Paij Thorn-Brooks, vice president of marketing for Dal-Tile Corporation. “Beautiful, custom spaces are our passion. From classic to contemporary, traditional to bold, we design products that will bring any style you can imagine to life.”
Daltile, Marazzi and American Olean will also prominently integrate digital technology into their shared booth space. The booths will feature 28 strategically placed ipads, a virtual reality home, selfie stations, a 600 square foot animated LED floor/wall main stage full of live presentations, and an additional 1,200 sq ft of video playing throughout the space.
“Our Surfaces booth this year is very technology-forward, to align with the way each of our brands and their respective marketing programs are currently reaching consumers,” said Paij Thorn-Brooks, vice president of marketing for Dal-Tile Corp. “Today’s consumers are well-informed. Because of the internet, there are countless resources available where they can educate themselves on just about any topic.”
“Most consumers are researching online in some form, so whether it’s through inspirational photography that helps a consumer find their style, detailed product information, online sample order and delivery programs or pointing them to a trusted retailer, our goal is to provide what they need digitally to move them from the consideration phase to the in-store selection phase. Once there, connecting the online and in-store experience is critical to the success of a brand.”
Visitors can see Daltile at booth #5603/#5821;and Marazzi and American Olean at booth #5613.
For more information, visit americanolean.com, daltile.com, or www.marazziusa.com.
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