CEDIT – Ceramiche d’Italia Storie collection, designed by Giorgia Zanellato and Daniele Bortotto, received the Red Dot “Best of the Best” award in the Product Design category, a year after its relaunch by Florim. The prize is awarded to the most original, interesting products in terms of design and innovation from 54 countries. A jury of 40 experts assessed more than 5500 products. “Storie” will be on display at the Red Dot Design Museum in Essen, Germany.

“Exactly a year ago, in the heart of Milan, we informed the international public of the rebirth of CEDIT – Ceramiche d’Italia, a mission Florim has pursued with determination and passion, with the aim of enabling ceramics to serve art and design,” said Stefano Torrenti, CEO of Florim Ceramiche. “The brand’s relaunch has been based on a cultural project that aims to merge outstanding craftsmanship, technological innovation, and Italian genius, to transform ceramic coverings into an authentic interior design work, pushing back the boundaries for the entire industry. We are particularly proud of the top awards CEDIT has won at the international level ever since its relaunch, because they support our efforts and encourage us to continue along the path we have marked out for ourselves, now joined on our journey by Formafantasma and Martino Gamper.”