M S International (MSI) launched a new design tool aimed at improving the countertop selection process for homeowners. “Your Kitchen Countertop Soulmate Quiz” asks a mix of lifestyle, personality, and style questions, and then offers curated countertop matches.
MSI’s product experts and design team collaborated on the quiz to make the countertop decision-making process simple, enjoyable, and informative for homeowners everywhere. One part inspiration and one part exploration, Your Kitchen Countertop Soulmate Quiz provides individually customized countertop solutions based on lifestyle, personality, and even maintenance preferences. To make the best determination, homeowners can then order samples of their favorites matches for in-home comparisons.
Emily Holle, Director of Trend and Design at MSI, said, “Many homeowners visit a showroom or sit down with a designer and have no idea what they’re looking for. We see this quiz as a savvy time-saving tool and one of the first steps in the curation process. It’ll help our trade partners nail down the best countertop options for their customers, and ultimately serve to make the dream kitchen process smoother.”