AURORA, IL -- TEC® Skill Set™, manufacturer of tile installation products for contractors and DIYers, was recognized by the Construction Marketing Association (CMA) annual STAR™ Awards in November 2015 for marketing excellence in the construction industry. Its innovative, mobile-friendly Color Selector Tool was honored with the SUPERSTAR Award for Internet Marketing and Configuration Tools.

 

The innovative Color Selector Tool helps users define and express their design goals by completing a visual-based quiz. After choosing their favorite images, customers receive a mood board that reflects their preferences. The mood board includes tile and grout suggestions, as well as other design details. It can then be sent to a local Lowe's® designer to set up a free design consultation.

 

The CMA STAR™ awards recognize excellence in 16 marketing categories and 78 sub-categories including advertising, branding, website design, social media, brochures, catalogs, new product launches, packaging, photography, promotions, publicity, merchandising, trade shows, videos, and employee communications and integrated marketing campaigns.

 

"We're pleased to announce TEC® Skill Set™ was recognized as the winner of the SUPERSTAR Award for Internet Marketing in the construction industry," said CMA Chairman Neil Brown. "The CMA STAR Awards showcase the very best in marketing, effectiveness and creative execution."

 

The Construction Marketing Association sponsors the annual STAR™ Awards and proudly acknowledges top-notch marketers -- like TEC® Skill Set™ -- in the construction industry. 

 

Complementing Lowe's® Interior Design program and the new TEC® Skill Set™ Grout Design Center at Lowe's®, this tool is a free, digitally accessible way to reach a design professional and preview more than 100 TEC® Skill Set™ in-stock grout colors.

 

The free Color Selector Tool is available at www.tecskillset.com/color-selector.