Bostik wins CLEARselect™ Award for “Most Preferred Brand of Urethane Grouts”
“CLEARselect Awards are presented to companies that achieve an outstanding level of brand preference,” said Beth Surowiec of Clear Seas Research, the company which produced the 2013 Tile & Stone Installation Contractor CLEAReport and manages the Awards Program which takes place biennially. “Award winners are selected based on survey responses from targeted business respondents that participate in a mail/online survey. Category winners are selected based on responses to the question, ‘Which one manufacturer do you most prefer?’ All winners have to dominate a category from a statistical perspective. If two manufacturers achieved statistically equal preference, no winner is declared.”
The top four “Very Important Factors” in choosing the winners were product performance (85%); product availability (66%); customer service (53%) and technical support (51%). Of those surveyed, 99% were from the continental U.S.; this included more than 29,000 people being mailed or emailed. Of those responding, 63% “personally specified brands.”
“We’re proud to receive this award,” said Mike Jenkins, Business Director of Bostik’s Consumer and Construction Business Unit. “In particular, because it clearly shows that tile and stone professionals not only acknowledge the high performance of our urethane grouts, but that they recognize that these products are readily available and are backed by solid programs of customer service and technical support.”
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