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Traffic Spiked Over Last Year at NeoCon 2026

Front of The Mart with NeoCon 2026 Signs
Photo courtesy of NeoCon
June 17, 2026

CHICAGO, IL -- NeoCon wrapped its 57th edition at The Mart in Chicago, IL, with traffic up 9% over 2025, reinforcing its position as the premier gathering for the commercial interiors industry. Centered on the theme “Where Design Connects,” the 2026 edition welcomed design professionals from 88 countries for four dynamic days of product discovery, thought-provoking programming, networking and business development. Bringing together 450 brands -- from longtime exhibitors and established industry leaders to first-time participants, returning veterans and emerging companies -- NeoCon 2026 showcased the breadth of innovation shaping the future of commercial environments, while providing the face-to-face interactions that continue to drive specification, partnerships and market growth.

The event introduced several new initiatives that enhanced the attendee experience and created new opportunities for connection. A standout addition was Illuminate at NeoCon, which debuted on the seventh floor as a dedicated lighting pavilion. The showcase surpassed expectations, ultimately welcoming more than 60 global and emerging lighting exhibitors, exceeding the initial projection of 50 brands. Also new this year, NeoCon Collab: Half-Light, an immersive, hospitality-driven installation by Charlie Greene Studio, activated on the seventh floor as a hub for interaction and exploration. The introduction of an early opening day on Sunday, June 7th, offered attendees entry to showrooms and booths ahead of the official opening, setting the stage for deeper engagement throughout the week.

“NeoCon has always been a reflection of where the commercial design industry is headed, and this year there was a real sense of momentum that was felt across every floor,” remarks Byron Morton, vice president and co-head of leasing at The Mart. “It was evident in the conversations taking place between exhibitors and specifiers, in the investments brands are making in their presence at The Mart and in the enthusiasm around new ideas and introductions.”

KEYWORDS: design Neocon trade show

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