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Stone & Tile Industry NewsIndustry Insights

Tile Industry Leaders Join Tile Heritage Foundation Board

The Tile Heritage Foundation New Board Members
Photo courtesy of Tile Heritage Foundation

Pictured from left to right: Bart Bettiga, executive director, National Tile Contractors Association (NTCA); Rick Church, executive director, Ceramic Tile Distributors Association (CTDA); Caryn Halifax, CEO and president, International Masonry Institute (IMI); and Molly Trendell Nation, executive director, Tile Contractors’ Association of America (TCAA)

December 22, 2025

HEALDSBURG, CA -- The Tile Heritage Foundation (THF) is growing -- embarking upon a critical new chapter in its mission to protect and preserve the history of the American tile industry. To help guide and support this growth, the current THF Board has invited these additional tile industry leaders to help further this growth. Each of these industry leaders brings fresh energy, skills and additional support to the Tile Heritage Mission.

Bart Bettiga has served as executive director of the National Tile Contractors Association (NTCA) since 2002. He is also a member of the Board of Governors of Coverings, one of the largest trade shows in North America. With over 30 years of experience in the tile and stone industry, he oversees the financial operations of NTCA, TileLetter and the Ceramic Tile Education Foundation.

Rick Church, executive director of the Ceramic Tile Distributors Association, (CTDA), serves as president, head coach and owner at CM Services, Inc. An experienced leader with a demonstrated history of success in the professional services industry, Church is skilled in strategic planning facilitation, consensus building, marketing and market development.

Caryn Halifax is CEO and president of the International Masonry Institute (IMI) and the head of the International Masonry Training and Education Foundation (IMTEF). Previously, Halifax served as assistant general counsel for IMI and for the International Union of Bricklayers and Allied Craftworkers.

Molly Trendell Nation has a shared position (being one of three Trendell sisters) as executive director of Tile Contractors’ Association of America (TCAA). She is an assistant professor of environmental education in the Department of Ecology and Environmental Studies at Florida Gulf Coast University.

These four directors bring additional representation, communication and transparency to the important industry constituents making up their memberships and with the existing board members, real opportunities for further development of THF initiatives. Spearheading this development will be Karim Motawi, THF’s newly appointed executive director of development, a familiar face for many in the industry. Backed by a strong and involved board, Motawi will increase engagement and financial support while promoting an appreciation of ceramic surfaces and the people and companies that produce, sell and install them. Meet the full Tile Heritage Board

KEYWORDS: foundation leadership tile industry

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