Stone World logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Stone World logo
  • NEWS
  • PRODUCTS
    • Machinery
    • Digital Technology
    • Tooling & Accessories
  • MATERIALS
    • Alternative Surfaces
    • Stone
    • Tile
    • Imports & Exports Data
  • FABRICATORS
    • Fabricator How-to
    • Fabricator Case Studies
    • Fabricator of the Year
  • A&D
    • Installation & Technical Tips
    • Outdoor Design
    • Interior Design
    • Hospitality | Commercial Design
    • Mosaics & Decorative Tile
    • Kitchen & Bath
    • Residential
    • Renovation | Restoration
  • MEDIA
    • Videos
    • Podcasts
    • EBOOK
  • EVENTS
    • STONE INDUSTRY EDUCATION
    • Industry Calendar
  • MORE
    • NEWSLETTERS
    • WOMEN SPOTLIGHT
    • MARKET RESEARCH
    • STONE WORLD STORE
  • DIRECTORY
    • TRADE ASSOCIATIONS
    • Stone Suppliers
    • GET LISTED
  • EMAG
    • eMagazines
    • Archives
    • Contact
    • Advertise
  • SIGN UP!
Stone & Tile: Architecture Design & TrendsInstallation & Technical Tips

CTEF Tile Tip: Avoiding Ceramic Tile Installation Surprises

By Scott Carothers
December 22, 2014
Almost every residential installer has heard the phrase uttered from a surprised customer at five minutes after five o’clock, something like “That is not what I picked,” or “My floor doesn’t look anything like the sample board.” This gut-wrenching feeling can happen when the client is not fully aware of shade variation that can occur with ceramic and porcelain tiles. Hopefully, it wasn’t your customer and you gained this valuable lesson from someone else’s mistake or oversight, but it could happen to you if you are not careful. Consumers selecting tile without the assistance of a knowledgeable installer or salesperson can sometimes lead to unhappy outcomes. If the tile selection is made from a single piece of tile or from a small cut piece on a sample board, the results can be painful. Consumers should be informed the tile they receive most likely will not look exactly like the piece on the sample board and that a variation in shade, some very subtle and some widely varied, is possible.

Most sample boards or tile literature now list a range of shade, tone, texture and color as found in the TCNA Handbook and similarly in ANSI A137.1: Specifications for Ceramic Tile. This chart, as shown in Table 3 (see excerpt above), ranges from V0 (zero), which exhibits no shade range detectable by the average eye, to the potentially extremely varied color and tone of V4. Also, be especially cautious of consumers who make their selections online or from a color photo. While being a great way to save time, there is nothing like seeing, touching and knowing all about their selection before the tile is ordered.  Additionally, a computer or tablet monitor may not be color-perfect and there is very little if any recourse once the tile has been installed.

The safest way to eliminate the “five oh five” surprise is to provide your customer with a mounted and grouted panel that shows the tile shade variation and pattern layout (if the job calls for it) along with the size and color of the grout joint. This, of course, is to be completed BEFORE the job begins. You may say following this procedure will cost you additional time and money—which, yes, it does—but this cost is minimal when compared to the cost of a possible tear-out and replacement. Finding and fulfilling your customers’ tile desires in advance will save a lot of headaches and money.

Always strive not to meet your customer’s expectations, but to exceed them while also providing superior workmanship and quality the first time.

This article was originally posted on www.floortrendsmag.com.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Scott carothers 2025

Scott Carothers is the Academic Director of the Ceramic Tile Education Foundation (CTEF) headquartered in Mt. Juliet, Tennessee (Nashville area). In 2007, he was hired and tasked with creating the Certified Tile Installer (CTI) program, and in 2012, he was part of the team that created the Advanced Certifications for Tile Installers (ACT) program.

For eighteen years, he has been providing training and education to others in the tile industry. Carothers has been involved in the ceramic tile industry for over 44 years and was the owner of a successful retail store and installation firm prior to coming to CTEF.

Carothers served as President and Chairman of the Board of the National Tile Contractors Association (NTCA), Chairman of the NTCA Technical Committee, named the NTCA Tile Person of the Year in 2005, and received the NTCA Ring of Honor in 2013. He is a voting member of the American National Standards Institute (ANSI), the Tile Council of North America (TCNA) Handbook, and NTCA Technical Committees.

Scott has authored over 185 articles in tile industry print magazines including Floor Covering Installer, Tile, TileLetter, and eMagazine/Newsletter publications such as Floor Trends & Installation and TIleLetter along with covering numerous topics on the CTEF Blog, thereby sharing his knowledge and installation experience with his readers. Additionally, he recently retired from being a presenter and trainer for the NTCA Workshop and Regional Training programs and the NTCA Technical Hotline.

He may be contacted at scott@tilecareer.com or 864-222-2131.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • customer doing research online

    3 Reasons Why Quick Response Time Results in a Successful Fabrication Shop

    Your fabrication shop can have the best website. The best...
    Fabricator How-to
    By: Anthony Milia
  • Silica

    Renewed National Attention Ignites Over Silicosis Epidemic

    A major investigative report published on March 12, 2026...
    Industry Insights
    By: Jason Kamery
  • shipping containers

    U.S. Countertop Material Imports: February 2026

    U.S. countertop material imports collapsed in February...
    Stone
    By: Jason Kamery
Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Popular Stories

cal osha

Cal/OSHA Standards Board to Vote May 21 on Engineered Stone Ban Petition

shipping containers

U.S. Countertop Materials Imports: March 2026

American Floor Coverings Facility

SFA Connecticut Workshop to Showcase Innovation in Fabrication

Fabricator Focus

From profiles to roundtable discussions, Q&As to best business practices, we're turning a focus on topics and challenges impacting fabricators.

AI Talk Is Everywhere -- Where Does a Countertop Fabricator Begin?

Fabricators Discuss Pros and Cons of Chip Repair

How to Grow a Countertop Fabrication Shop

Events

June 25, 2026

North Carolina Stone Summit

You’ve probably heard a lot lately about how to calculate the profit for each job you produce. You likely have production benchmarks based on square footage since it’s the most common production metric in the industry. Come learn how focusing on these metrics can hurt your profitability and what to do about it.

July 16, 2026

Washington Stone Summit

Join us for "Taking Your Organization to the Next Level," a session dedicated to transforming your business practices. Discover strategies for setting clear agendas, encouraging participation, and driving actionable outcomes. Learn how to foster collaboration and communication, ensuring that every meeting enhances productivity and contributes to your business goals.

View All Submit An Event

Poll

Tariffs and Quartz Imports

If high tariffs are placed on U.S. quartz imports, how will this affect your business?
View Results Poll Archive

Products

Restoration & Maintenance Technical Module

Restoration & Maintenance Technical Module

See More Products
	
3 Reasons Why Quick Response Time Results in a Successful Fabrication Shop

Related Articles

  • CTEF Tile Tip: Fix Your Ceramic Tile Installation, Or You May Not Get Paid

    See More
  • CTEF Tile Tip: The Right Mortar Can Accommodate Most Ceramic Tile Warpage

    See More
  • broken tile

    CTEF Tile Tip: There Should Not Be Any Broken Ceramic Tile

    See More

Related Products

See More Products
  • thetilebook

    The Tile Book: HISTORY, PATTERN, DESIGN

  • Tile Style for the Home

See More Products

Related Directories

  • University of Ceramic Tile and Stone

    The University of Ceramic Tile and Stone (UofCTS) provides online training, including courses on the Basics of Ceramic Tile and Natural Stone, the Tile Installer Thin-set Standards (ITS) Verification course and The Complete Guide on Developing Tile & Stone Specifications with Architects. Visit www.UofCTS.org.
  • Ceramic Tile and Stone Consultants Inc.

    Ceramic Tile and Stone Consultants (CTaSC) provides forensic investigations, inspections, architectural specifications, quality control and quality assurance, testing, expert witness services, market research and business planning in North America and globally. CTaSC’s training division is the University of Ceramic Tile and Stone (UofCTS.org).
×

Our Newsletters are a rock solid source of industry insights!

Stay in the know on the international stone and tile industry trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing