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Stone & Tile Industry NewsIndustry Insights

New Arizona Tile Showroom Provides Ultimate Customer Experience

Arizona Tile
Arizona Tile
October 1, 2025

ANAHEIM, CA -- Arizona Tile announced the opening of its newest location in Anaheim, CA, offering customers a new and convenient way to shop for both tile and slab products in one beautifully designed space. Located on La Palma Avenue, just 15 minutes from the company’s existing Anaheim locations, this new showroom and slab viewing facility officially opened its doors on Tuesday, September 2, 2025.

Spanning over 40,700 square feet, the new Anaheim Slab & Tile Showroom is designed with the customer experience in mind. Customers can explore Arizona Tile’s full range of tile and slab offerings in a single location. The tile showroom features state-of-the-art product displays with high-quality, color-corrected lighting to help customers make confident design decisions. Visitors can also find inspiration through a variety of installation examples and use the onsite touch-screen Visualizer to see how different products might look in various settings. The Arizona Tile Anaheim Exterior Showroom allows customers to comfortably view the beauty and variety of all natural stone, quartz and porcelain slabs.

Chad Raymond, vice president, west region, and Cindy Saenz, regional showroom lead, shared their thoughts on the new location.

 

What inspired the decision to open a third location in Anaheim, and how does it align with Arizona Tile’s long-term strategic goals?

“We wanted to enhance our customer experience to allow not only tile and slab to be selected together, but to also improve the selection process by having slabs selected indoors vs. outdoors at our prior location,” said Raymond. “That outdoor location will now be used exclusively as a distribution center, which will give us even more depth to facilitate the needs of the market.” Saenz also highlighted that the new location provides great exposure from the freeway and easy access from both the 91 and 55 freeways.

 

What were some of the biggest challenges or milestones during the development of this location, and how did the team overcome them?

“With any build-out of an existing facility, there are challenges to make the needed changes to meet ours and our customers’ expectations,” said Raymond. “Our building team did an amazing job of keeping us on schedule and our design team did an incredible job with bringing in the newest technology and displays to bring our local customers one of, if not the best, slab and tile showroom in Southern California.”

 

How does this new showroom enhance the customer experience compared to the existing locations?

“The customer experience is enhanced as we now have our slab and tile showrooms together inside one space,” said Saenz. “For years, it has been in two separate locations, and now we are a one-stop-shop. We look forward to providing our customers with this new enhanced experience and believe the convenience of viewing all products under one roof will make it easier for them.”

 

What message would you like to share with your customers and partners about this expansion and what it means for the future of Arizona Tile?

“This new showroom takes our customer experience and top-quality products to an even higher level than before, which has not been seen in this market for many years. It allows the designers, contractors and home builders a place to maintain and elevate their buyers’ appreciation for their projects by seeing top-notch design and installations, along with a wonderful place to layout their plans and finalize their finishing touches,” shared Raymond.

 

What do you hope customers will feel or experience when they walk into this new showroom for the first time?

“It will be about the overall experience we provide, including our professionalism, attention to detail and the pride we take in how we present ourselves and our company,” said Raymond. “This is our chance to show customers not only what we do, but who we are. Our products are incredibly well organized, displayed and well-lit to help the customer visualize these products in their own projects. We also have multiple opportunities within the showroom to utilize our Visualizer on our touchscreen monitors to enhance their overall experience.”

KEYWORDS: Arizona Tile

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