What You Should Know about StoneBiz on the Beach

Eric Rolseth, executive director of the Stone Fabricator’s Alliance (SFA), spoke with Stone World about the organization’s upcoming conference this fall in Puerto Rico

StoneBiz on the Beach is slated for October 15 to 18, 2025 at the Wyndham Grand Rio Mar Resort in San Juan, Puerto Rico. — Photos courtesy of the Stone Fabricator’s Alliance

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The Stone Fabricator’s Alliance (SFA) is gearing up for its second StoneBiz on the Beach conference, scheduled for October 15 to 18, 2025 at the Wyndham Grand Rio Mar Resort in San Juan Puerto Rico. Eric Rolseth, SFA executive director, recently spoke with Stone World’s Jason Kamery to share some insight into the event, as well as stressing that for anyone considering attending it is imperative that they register now.

The inaugural StoneBiz on the Beach was held in 2023 and was a success. “We wanted to give our members what they were asking for – a chance to learn more about business topics and to do a deep dive on it,” said Rolseth. “And they also wanted to bring their spouses, partners or friends to it. We brainstormed this idea about going to Puerto Rico, on a gorgeous beach, and bringing speakers there.”

The conference was first held in 2023, sparked by member interest for business-oriented presentations.

Photos courtesy of the Stone Fabricator’s Alliance

Among the speakers this year is John DiJulius, who is experienced in assisting organizations to build world-class customer and employee experiences. He is the best-selling author of six books and founder and Chief Revolution Officer of The DiJulius Group. Moreover, DiJulius has worked with The Ritz-Carlton, Lexus, Starbucks, KeyBank, Nestle, Chick-fil-A, Celebrity Cruise lines, Bristol Myers, Marriott, and many more, helping them make the experience they deliver their single biggest competitive advantage.

Also on the roster is Réne Rodriguez, considered to be an authority on leadership and influence. He takes the neuroscience and psychology behind our behaviors, simplifies it, and combines that with an acute understanding of self-awareness, emotions, storytelling, body language, and more to help each of us better deliver our ideas to others.

The event will not only provide a learning opportunity, but it will create an arena for SFA members to mingle and network.

Photos courtesy of the Stone Fabricator’s Alliance

In addition to DiJulius and Rodriguez, there will also be an AI Powertools session.

To learn more about the upcoming StoneBiz on the Beach 2025 and why it is important to register right away, listen to the podcast.

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Launching her career with BNP Media in 1996, Jennifer Richinelli is the Editor-in-Chief of Stone World, a leading publication serving the global stone and tile industry. With a strong background in journalism and trade publishing, she oversees the magazine’s editorial direction, delivering in-depth coverage of industry trends, innovative technologies, architectural applications and breaking industry news.

Throughout her career, Jennifer has built a reputation for connecting industry professionals with valuable insights, highlighting the work of fabricators, designers, architects and other industry leaders. Known for her thoughtful editorial voice and commitment to quality content, Jennifer continues to play a vital role in shaping conversations within the stone industry while fostering a platform that celebrates craftsmanship, innovation and design excellence.

In 2010, the Spanish Ceramic Tile Manufacturers’ Association (ASCER) awarded Jennifer with the International Journalism Award for her extensive coverage of the Spanish tile industry. Additionally, she was the recipient of the 2026 Coverings Champions People’s Choice Award.

email: richinellij@bnpmedia.com | office: (201) 245-5204