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Stone & Tile Industry NewsIndustry Insights

WFCA Promotes Sara Vineyard to Vice President of Finance

sara vineyard

Photo Courtesy of WFCA

June 11, 2025

DALTON, GA -- The World Floor Covering Association (WFCA) announced the promotion of Sara Vineyard to vice president of finance. In her new role, Vineyard will oversee the financial strategy and operations of the WFCA to ensure continued fiscal strength and help drive the association’s industry-wide impact.

Vineyard, a Certified Public Accountant (CPA), joined the WFCA in 2015 and most recently served as director of finance. During her tenure, she played an instrumental role in enhancing financial reporting, streamlining budgeting processes and supporting the organization's overall growth initiatives. She worked closely with former COO Steve Abernathy until his retirement, contributing to the association’s financial oversight during a critical phase of organizational expansion.

"It’s a privilege to serve the World Floor Covering Association in this new capacity," said Vineyard. "I look forward to building on our strong financial foundation and working alongside our leadership team to support the continued growth and impact of our association."

“Sara has consistently demonstrated dedication and made a profound impact on our organization,” said Scott Humphrey, Chief Executive Officer of the World Floor Covering Association. “As vice president, Vineyard will provide ongoing financial leadership in collaboration with WFCA’s executive team and Board of Directors to advance the association’s strategic goals.”

In this new capacity, Vineyard’s financial leadership will ensure a seamless continuation of strategic priorities, maintaining strong collaboration across WFCA’s executive leadership and Board of Directors.

KEYWORDS: wfca

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