Brazil Aims to Expand Business Partnerships at Coverings 2025
.webp?t=1744884421)
Photo Courtesy of Centrorochas
ORLANDO, FL -- The Brazilian participation in Coverings, the largest coverings fair in North America, which takes place from April 29 to May 2, 2025 at the Orange County Convention Center in Orlando, FL, reaffirms the country's role as one of the leading global suppliers of natural stones. In this edition, the Brazilian Pavilion will bring together 57 companies from six different states, in a collective space located on the North side of Hall A.
Presented by the project It's Natural – Brazilian Natural Stone, developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), the pavilion was designed to reflect the potential and elegance of Brazilian materials. Hanging gardens on the central frontage will add a touch of freshness to the ambiance. The result will be a space with a light, clean, functional atmosphere, which highlights the colors, textures, and shapes of natural stones. The architectural project was designed by architect Rômulo Pegoretti, an expert in Brazilian natural stones, with technical support from Nós Engenharia.
In 2024, Brazil exported US$ 1.26 billion in natural stones to 125 different countries, registering an increase of 12.7% compared to the previous year. The main importing market, the U.S., accounted for 56.3% of exports – an increase of almost 17% compared to the previous year. For the president of Centrorochas, Tales Machado, the fair is an excellent opportunity for Brazil to keep playing its leading role in the business relationship with the country.
“Taking our production chain into account, the trade balance between Brazil and the U.S. is strongly positive for Brazil. In 2024, they imported US$ 678.4 million in natural stones from Brazil, accounting for more than half of the total amount we exported, with Brazil holding its position as the main local supplier. This performance underlines the strategic importance of our presence at Coverings and the business relationship between the two countries, which improves supported by the quality, geological diversity, and high value added of our materials,” says Machado.
With 57 exhibitors, the Brazilian Pavilion will bring together companies from 6 different states: Espírito Santo (51), Minas Gerais (02), São Paulo (01), Rio de Janeiro (01), Paraná (01), and Ceará (01). Representatives of the companies and Brazilian and foreign authorities will meet on April 29, at 12 noon, for the opening ceremony of the Brazilian Pavilion. “The building of this collective space allows us to present, in a strategic and organized way, Brazil’s potential as a reliable and competitive supplier of natural stones to the U. S. market," says Thiago Fukuda, the manager of It’s Natural – Brazilian Natural Stone.
The Brazilian area will include the following companies: Altivo Pedras, Amagran, Andrade Stones, Borchardt Stone, Bramagran, Brasigran, Brothers in Granite, Calvi Granitos, Capital Granite, Collodetti, Costa Granitos, CS3 Surfaces, Elite Stones, Ferraz Brasil, Fortuna Natural Stones, GDF Stones, Gramil, Granex do Brasil, Granexpo do Brasil, Granipex, Graniti Export, Granitos Moredo, Granos, HLV Stones, Imarf, Madson Pedras, Magban, Magnitos, Maqstone, Marbrasa, Margramar, Marianelli Export, MG2 Granitos, MGA, Micapel Slate, Milanezi Granitos, Mineral Stone, Naturale Granitos, Oza Rochas do Brasil, Pazigram, Pedra do Frade, Pedras São João, Pemagran, Pr Grupo Paraná, Premier, Qualitá, Quartzblue, Riva Stones, Santo Antonio Granitos, Stone Palace, Terlos Stones, Testi do Brasil, Thor, Toledo, Vitoria Stone, Willcomex, and Yellow Stone.
Highlights of Brazil’s participation in Coverings 2025
- Fair dates: April 29 to May 2, 2025
- Location: Orange County Convention Center – Hall A (North side), Orlando, USA
- Location of the Brazilian Pavilion: Hall A, North side
- 57 exhibiting companies in the Brazilian Pavilion
- 6 Brazilian states represented: Espírito Santo, Minas Gerais, São Paulo, Rio de Janeiro, Paraná, and Ceará
- Brazil: leading supplier of natural stones to the United States
- Opening ceremony: April 29, at 12 noon, at the Brazilian Pavilion
- Presented by: It’s Natural – Brazilian Natural Stone (promoted by Centrorochas and ApexBrasil)
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
