Centrorochas, spearheading the initiative at KBIS, aims to establish a direct connection between Brazilian stones and North American designers, specifiers and architects. Besides communicating the breadth of Brazilian product offerings, the association intends to emphasize the unique value of natural stones compared to competing products like artificial stone.

Located in the South Hall, booth #SL6015, the conceptual space will be more than just a stone exhibition. Designed by the renowned Uruguayan design firm, La Agencia, this immersive environment will highlight Brazil's impressive natural stones. Alongside material displays, the 1,500-square-foot area will offer an elegant lounge for presentations, informative details about participating companies and an extensive area for interactions throughout the event.

Brazil's presence at KBIS 2024 not only celebrates the excellence of the country's natural stones, but also emphasizes Centrorochas' relentless pursuit to establish direct connections and raise awareness about the Brazilian stone market. According to the association's president, Tales Machado, as the largest exporter of stones to the U.S., accounting for 24.7% of imported materials, participation in the event aims to strengthen this position. “The U.S. accounted for 54.7% of our exports in 2023, highlighting the significance of this market for Brazilian stones,” he said. “This event is a unique opportunity to forge closer ties with North American specifiers, emphasizing not just the beauty but also the exceptional quality of our natural stones.”