Stone World logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Stone World logo
  • NEWS
  • PRODUCTS
    • Machinery
    • Digital Technology
    • Tooling & Accessories
  • MATERIALS
    • Alternative Surfaces
    • Stone
    • Tile
    • Imports & Exports Data
  • FABRICATORS
    • Fabricator How-to
    • Fabricator Case Studies
    • Fabricator of the Year
  • A&D
    • Installation & Technical Tips
    • Outdoor Design
    • Interior Design
    • Hospitality | Commercial Design
    • Mosaics & Decorative Tile
    • Kitchen & Bath
    • Residential
    • Renovation | Restoration
  • MEDIA
    • Videos
    • Podcasts
    • EBOOK
  • EVENTS
    • STONE INDUSTRY EDUCATION
    • Industry Calendar
  • MORE
    • NEWSLETTERS
    • WOMEN SPOTLIGHT
    • MARKET RESEARCH
    • STONE WORLD STORE
  • DIRECTORY
    • TRADE ASSOCIATIONS
    • Stone Suppliers
    • GET LISTED
  • EMAG
    • eMagazines
    • Archives
    • Contact
    • Advertise
  • SIGN UP!

Walker Zanger Introduces 3D-Shape Technology in New Porcelain Collection Velluto

WZ_Velluto.jpg
September 23, 2021

LOS ANGELES, CA -- Walker Zanger, one of North America’s leading stone and tile design resources, recently announced the launch of Velluto, a marble-inspired, porcelain tile collection. Velluto, which translates to “velvet” in Italian, introduces a new, cutting-edge 3D-shaped technology that enriches two-dimensional structures with recess, reliefs and veins. The technology changes the perception of the surface without compromising the quality of the tile.

Velluto’s new, realistic effect echoes the graphic motif of grès porcelain, bringing out the elegance of precious marble and all of its nuances and intense veining. The collection’s crafted texture elevates the design to enhance the tactile experience. Modern and contemporary visions are now a reality with the innovative look of natural marble and the sustainable maintenance of this porcelain tile.

 

“With Velluto, we’ve been able to achieve the most realistic, multi-faceted replication of marble in porcelain tile to date,” said Chris Stulpin, chief creative officer. “Velluto provides the luxury and elegance of marble everyone loves with livability and durability everyone needs for today’s home.”

 

The collection’s color palette offers white, gray and almond shades, embodying natures’ tonal hues. Available in five sizes, design creations are never-ending with a variety of geometric layouts, including Chevron Mosaic, Hexagon Mosaic, 32- x 32-, 12- x 24- and 4- x 24-inch formats. The series is ideal for commercial and residential flooring, countertops and wall applications.

 

Velluto is a boutique collection available exclusively through Walker Zanger showrooms. To learn more about the collection, visit walkerzanger.com.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • customer doing research online

    3 Reasons Why Quick Response Time Results in a Successful Fabrication Shop

    Your fabrication shop can have the best website. The best...
    Fabricator How-to
    By: Anthony Milia
  • Silica

    Renewed National Attention Ignites Over Silicosis Epidemic

    A major investigative report published on March 12, 2026...
    Industry Insights
    By: Jason Kamery
  • shipping containers

    U.S. Countertop Material Imports: February 2026

    U.S. countertop material imports collapsed in February...
    Stone
    By: Jason Kamery
Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Popular Stories

shipping containers

U.S. Countertop Material Imports: February 2026

Save Quartz Jobs Coalition Logo

ITC Moves Towards New Quartz Import Tariffs

cal osha

Cal/OSHA Standards Board to Vote May 21 on Engineered Stone Ban Petition

Fabricator Focus

From profiles to roundtable discussions, Q&As to best business practices, we're turning a focus on topics and challenges impacting fabricators.

AI Talk Is Everywhere -- Where Does a Countertop Fabricator Begin?

Fabricators Discuss Pros and Cons of Chip Repair

How to Grow a Countertop Fabrication Shop

Events

June 25, 2026

North Carolina Stone Summit

You’ve probably heard a lot lately about how to calculate the profit for each job you produce. You likely have production benchmarks based on square footage since it’s the most common production metric in the industry. Come learn how focusing on these metrics can hurt your profitability and what to do about it.

July 16, 2026

Washington Stone Summit

Join us for "Taking Your Organization to the Next Level," a session dedicated to transforming your business practices. Discover strategies for setting clear agendas, encouraging participation, and driving actionable outcomes. Learn how to foster collaboration and communication, ensuring that every meeting enhances productivity and contributes to your business goals.

View All Submit An Event

Poll

Tariffs and Quartz Imports

If high tariffs are placed on U.S. quartz imports, how will this affect your business?
View Results Poll Archive

Products

Restoration & Maintenance Technical Module

Restoration & Maintenance Technical Module

See More Products
	
3 Reasons Why Quick Response Time Results in a Successful Fabrication Shop

Related Articles

  • wz

    Walker Zanger Introduces Bold Motif Porcelain Tile Collection, Encaustic Echoes

    See More
  • Walker Zanger Large Format

    Walker Zanger Introduces New Large-Format Botanicals Tile Collection

    See More
  • Walker Zanger introduces "Stix"

    See More
×

Our Newsletters are a rock solid source of industry insights!

Stay in the know on the international stone and tile industry trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing